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Maniraj N G

Marketing & Systems ... • 2m

Buying habits are shifting fast in India. Here’s what’s surprising: It’s no longer just about price. Indian consumers are looking for brands that align with their values. Whether it’s sustainability, authenticity, or convenience—they want it all. Here are three trends you should watch: 1. Purpose-driven brands are winning hearts. Shoppers now care about what you stand for, not just what you sell. 2. Digital-first shopping is booming. Online convenience beats the offline experience for many. 3. Experience matters more than ever. People are paying for how you make them feel, not just what they buy. The takeaway? If you’re not adapting to these shifts, you’re falling behind. P.S. India’s market is evolving. Your strategy should too.

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