How to dominate a crowded segment ⁉️
Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us
because Affordable and high in caffeine . I know some people thinks that sting is Worst and not good in taste but people never agree on one taste. If red bull comes in 20rs then definitely I purchase red bull
Sting founded by pepsi, made close to 1000 crore in revenue in FY23,
they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight
Pepsico is the master of beverages in the world, but
Sting caused Redbull's India market share decline from 75% to 7%.
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India is the place where you can play with price
People love to see lower prices in India on every product
250 ml of Red Bull can cost 125 rupees where 250 ml of Sting cost onl
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1 replies3 likes
Aarihant Aaryan
Stealth • 6m
Redbull is failing in India, because of a enery drink that i bet you don't even know about,
Well this drink has half caffine of redbull but still managed to steal the marketshare of redbull,
Infact redbull today is no longer the market leader in
Viral Marketing strategy - 7
So guy's we all know that red bull is the most famous drink in the whole world with the valuation of 17 Billion dollars.
In early days red bull is performing good in Austria and in western countries but the main prob
Viral Marketing Strategy - 4
So guy's we all know that red bull is successful brand because of their fabulous marketing strategies. There are some most viral Marketing Strategy.
Red bull introduce “Red Bull Girls” to hand out free drinks to coll
WEIRD Marketing Strategies #2
Redbull’s ILLUSION of POPULARITY Strategy:
Over the span of a couple of months, the team filled London’s rubbish bins with empty cans of Red Bull. Not only this, but they gave out free samples to DJs and left cans ly