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The Psychology of Pricing: How to Set Prices That Sell Pricing isn’t just about numbers; it’s about psychology. Understanding how people think can help you set prices that not only attract but also convert. Here’s how: 1. The Power of “9”: Ever wonde

So there is an app called Craveo. Basically it just compares food prices across different platforms like Zomato, Swiggy, and few more. And it's usage is going crazy. The app aldredy having much more users than it can handle. This is what happens wh

Your business targets middle-class consumers who want premium-quality vegetables and fruits but at reasonable prices, giving them an upper-class shopping experience without extra costs. 1. Premium Experience at an Affordable Price - Offer high-qu

Porter's Five Forces Analysis Porter's five forces framework is a method of analyzing the competitive environment of a business. The five forces are: 1] Competition: Intensity of rivalry among existing competitors, influencing pricing, profitabil

“How Jio made it’s competitors go out of Business” Disruption Diaries #2 Reliance Jio was launched on Sep 2016.Initially Jio provided free data services for several months to attract many customers. Before Jio data was expensive,and Voice call and

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

Hey folks, Actually from last few days I have been using YouTube for research and all other purposes for my upcoming saree brand called "ANANDHAM SAREES", but you what I have realised one thing YouTube is not something which it used to be some 2-3 ye

Costco built a $250 billion empire by breaking all the rules: - 14% max markup. - $4 billion in membership fees. - Just 4,000 products. Here’s how Costco redefined retail—and the pricing strategy that turned customers into die-hard fans: Costco’s

Hey! We have built a pretty cool conversational and gamified work management tool called Shram. We have happy customers and are steadily growing. We are serving a few solopreneurs and although our GTM is SMBs, especially architecture firms, we were

🚨 How Quick Commerce is Threatening Local Kirana Stores – And How They Can Fight Back! 🚨 Quick commerce (10-minute delivery apps) is rapidly changing how customers shop for groceries. With deep discounts, free deliveries, and aggressive marketing,