Premiumisation of consumer products-
A lot is being talked about consumer preference being shifting to mass premiumisation of products.
Like Boat did mass premiumisation towards audio wearables
Noise towards watches, Mamaearth towards beauty and pe
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Sanjay Srivastav. Footwear Designer
Hey I am on Medial • 2m
Gora Angreez gave Baksheesh to purchase mass stupidity.
Kala Angreez promises freebies to purchase mass stupidity.
There is no sincerer mass stupidity than the love for Freebies aka Baksheesh aka Bribes #Freebies
0 replies5 likes
kapil Sah
Understanding Consum... • 9d
#1: Consumer Insights
The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders
Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra