Premiumisation of consumer products-
A lot is being talked about consumer preference being shifting to mass premiumisation of products.
Like Boat did mass premiumisation towards audio wearables
Noise towards watches, Mamaearth towards beauty and pe
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Karthick
Stealth • 5m
Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra
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Ambar Bhusari
Stealth • 3m
A mass-premium healty snacks brand competing with HaldiRam -
HealthyShyam!
😄