Back

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders

Gora Angreez gave Baksheesh to purchase mass stupidity. Kala Angreez promises freebies to purchase mass stupidity. There is no sincerer mass stupidity than the love for Freebies aka Baksheesh aka Bribes #Freebies

mass premium or premium? which is better ?🌝

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

A mass-premium healty snacks brand competing with HaldiRam - HealthyShyam! 😄

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

How to mass create lead magnets that wow customised and turn into buyers ?