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🗣 12 corporations that own the majority of brands in the consumer mass market.

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

A mass-premium healty snacks brand competing with HaldiRam - HealthyShyam! 😄

How to mass create lead magnets that wow customised and turn into buyers ?

Breakthrough consumer products in the last 20 years. Why do Indians suck at making any consumer product successful ?

Consumer or user applications are overrated as a startup idea because we all are firstly and inherently a consumer.

D2C Brands Reshaping The Indian Consumer Market

Any new consumer tech ideas ? Let's brainstorm together

Direct-to-consumer (D2C) dairy startup Sid's Farm has raised $10 million in a Series A funding round co-led by venture capital firm Omnivore and Narotam Sekhsaria Family Office (NSFO). Founded in 2016 by Kishore Indukuri, an alumnus of IIT Kharagpur