Rockit, a new-age beverage brand, recently raised Rs 6 crore in a pre-seed funding round led by SauceVC and Rannvijay Singha. Founded by Vedant Garg, a seasoned FMCG founder and professional, Rockit provides an array of energy drinks, starting with a mass-priced berry-flavoured energy drink. This product operates in the fast-growing energy drinks space, where the berry flavoured drinks are nearly 90% of the market by volume.
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