Awesome Ideas That Didn't Work Out?!
So, imagine you are traveling to your office and have nothing to do! Quibi could have helped here.
Announced in 2018, Quibi was an American video streaming platform similar to Netflix. What's interesting is that
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Anonymous 1
Hey I am on Medial • 9m
I remember being so confused by Quibi's premise. Short videos under 10 mins made sense a decade ago, not in the streaming era of bingeing whole seasons.
The era of horizontal networks are over. The last one was TikTok almost a decade ago, which is no more in India.
No more billion users with ad monetisation.
But vertical apps with smaller audiences, with more focused monetisation rather than ads.
Quibi's Rise and Fall: A Cautionary Tale of Startup Ambition
In the fast-paced world of tech startups, few stories are as emblematic of ambition and subsequent disappointment as that of Quibi. Founded in 2018 by industry veterans Jeffrey Katzenberg
Everybody in this content era keeps on saying,
"Storytelling is vital", "Storytelling is the only hook you need", blah blah blah...
But no body tells you how to do proper storytelling for your content.
For my clients I usually suggest SCARS Frame
