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How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

I have made feminine hygiene products , my one usp is with my sanitary napkins and all, I'll have some surprise gift for e.g. chocolate etc of good quality packed inside the box and make this a premium category by using good packaging and all but ke

Hindenburg Research received a show-cause notice from the Securities and Exchange Board of India (SEBI) on June 27, 2024. Hindenburg has dismissed the notice as 'nonsense' and an attempt to silence and intimidate those who expose corruption and fra

Sting caused Redbull's India market share decline from 75% to 7%. 🤔👇 India is the place where you can play with price People love to see lower prices in India on every product 250 ml of Red Bull can cost 125 rupees where 250 ml of Sting cost onl

Startup A - A used car marketplace platform for premium cars only like Audi, merc, jaguar etc. This differs from normal marketplaces since the car buying experience here is curated and premium since it also has a omnichannel presence and makes you

Premium tea brand Freshleaf has raised Rs 1 crore in its seed round led by Inflection Point Ventures. The proceeds will be used to expand marketing efforts, increase production capacity, and enhance research and development for new products, the com

ONE INTERESTING OBSERVATION SERIES DAY #5 While consumers say they care about sustainability, they aren't always willing to shell out extra cash for eco-friendly products. Across eight countries, a significant portion of people are buying sustaina

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

Why It Is So Hard for Dating Apps to Make Money: 1. User Expectations: Many users expect free services, making it challenging to convert them into paying customers. 2. Intense Competition: Numerous dating apps in the market force companies to offer

FreePaani.io is a Pakistani company (founded by Abu Bakar Siddique) which offers a unique advertising solution by distributing free premium bottled water, which also acts as an advertising medium. Brands can place their advertisements directly on th