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Post on Medial

PRATHAM
•

Medial • 5m

Why Indian Customers Are the Toughest to Convince⁉️🤔 1. Value: Indians want higher value for less investment of money and often bargain. Therefore India is considered price sensitive market 2. Trust : if there are two alternatives, Indian would

Havish Gupta

Stealth • 5m

As an indian I can confirm that all the mentioned points are correct. Though i feel that if you give enough vale for money, Indians will buy it. And i personally like to try new apps and brands a lot (for some reason)

PRATHAM
•

Medial • 5m

Yep even I agree with you! Indians generally don't stick to one brand

Havish Gupta

Stealth • 5m

but Most Indians switch to new brands and app just for lower prices. But Like for eg, there's DMart. Since it's the cheapest, most won't shift to anything new I try different things just to try. So there's a difference

PRATHAM
•

Medial • 5m

See that's true! But let's take example of OTT after using Netflix for one month as I see that hot star provides more movies which I want in less price then I would immediately switch It is all about comfort, availability, price and quality/service provided.

1 replies1 like

Replies (1)

Havish Gupta

Stealth • 5m

But if you are talking about OTT, then it's a different thing, Since all shows and movies aren't available on one platform. Hotstar may provide more movies but they may not be good. So specifically for OTT, people take the cheapest app's subscription or get it complimentary through internet recharge. And Rest watched are pirated!

0 replies

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