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Aarihant Aaryan

Stealth • 9m

The most successful OTT platform in India is not netflix, prime or hotstar but ULLU, How can ULLU be the most successful when most of us have not even heard about it? Let's figure it out ULLU is a regional OTT platform. Last year, ULLU had 21L paid subscribers with 93 crore in revenue and 15crore in profit. In fact they are the only OTT platform that is profitable The team at ULLU crafts content for audience Tier 2/3/4 cities which is actually relatable for that TG, contains adult scenes and controversial scenes In fact they know the bharat consumer so well, they introduced a subscription price of 99rs and content was published in regional languages like Hindi, kannada, telugu, haryanvi - which ideally made ULLU as a more appealing product Hence, today ULLU is the most successful and profitable OTT platform in India

23 replies33 likes
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