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The most successful OTT platform in India is not netflix, prime or hotstar but ULLU, How can ULLU be the most successful when most of us have not even heard about it? Let's figure it out ULLU is a regional OTT platform. Last year, ULLU had 21L

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Sanskar Garg

Digital Transformati... • 9m

I guess there highlight strategy is low cost subscription and regionalised content availability. Though, there are criticism about the content but still they are penetrating to the wide audience reach.

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