Back

If we look closely, then yes, traditional FMCG platforms may not be very focused on e-commerce, but they are quite active in quick commerce. Initially, HUL seemed a bit behind, but now they are also introducing their products on these platforms.

This can end FMCG Brand's Monopoly! So until now you all have seen the false marketing of FMCG brands. For eg: 1) An Drink named ORSL writing it's "not an ORS" 2) Cashew and Almond biscuits having less than 1% of Cashew 3) Excessive Sugar Content

💰 How Does HUL Make Money? Hindustan Unilever (HUL) is one of India’s largest and most trusted FMCG companies. From soaps and shampoos to tea and detergents — it’s a brand you interact with every single day. But have you ever wondered how HUL a

ITC, a major player in the FMCG sector, is set to acquire an additional 73.5% stake in Mother Sparsh Baby Care, a D2C brand known for its natural baby care products. This move will make Mother Sparsh a wholly-owned subsidiary of ITC. The acquisition

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Let's Cover one Undiscovered Unicorn 🦄 • ElasticRun is a B2B ecommerce platform that focuses on connecting FMCG and grocery brands with rural markets in India. • Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal. Funding and

𝗛𝗨𝗟 𝗮𝗰𝗾𝘂𝗶𝗿𝗲𝗱 𝗮 𝟵𝟬.𝟱% 𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist for ₹2,955 crore, with plans to purchase the remaining 9.5% within two years. Minimalist, founded

The insane $7 trillion empire of Unilever Ltd The story starts with "Lever brothers" in 1885, England In their initial days Lever brothers manufactured a Soap named "Sunlight" which quickly grew in popularity in England and it's neighbouring countr