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Let's Cover one Undiscovered Unicorn 🦄 • ElasticRun is a B2B ecommerce platform that focuses on connecting FMCG and grocery brands with rural markets in India. • Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal. Funding and Captable : • The platform has raised over $434 million across several funding rounds, with significant investments from SoftBank Vision Fund 2, Goldman Sachs Asset Management, Prosus Ventures, and others at the valuation of 1.5 Billion Dollar. Purpose And Mission : • The company operates in more than 300 cities, partnering with over 125,000 retail outlets to facilitate the distribution of goods from over 100 brands, including major FMCG players like HUL, P&G, ITC, Marico, Britannia, Colgate, Nivea, Patanjali, and Dabur. • ElasticRun also collaborates with e-commerce companies and financial institutions to extend their reach and services to rural areas, leveraging its logistics network and data analytics capabilities. Remaining in Com

Ultimate F.I.T Consu... • 7m
How is the process of registering our products in Quick commerce(Zepto,Blinkit etc)and how they are charging the brands? Is it feasible to list our products(FMCG products like pulses and powders). What all the documents required? Any one recently re
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The gap between rural and urban spending in India has narrowed significantly over the past decade. This is according to a recent study which found that average monthly per capita consumption expenditure has more than doubled in both rural and urban a
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Hey I am on Medial • 1y
FMCG distributors have written to Piyush Goyal about their concerns over rapid and unregulated growth of quick commerce platforms The key issue FMCG distributors raised is that quick commerce platforms are increasingly becoming direct distributors f
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