Hey I am on Medialย โขย 1y
Let's Cover one Undiscovered Unicorn ๐ฆ โข ElasticRun is a B2B ecommerce platform that focuses on connecting FMCG and grocery brands with rural markets in India. โข Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal. Funding and Captable : โข The platform has raised over $434 million across several funding rounds, with significant investments from SoftBank Vision Fund 2, Goldman Sachs Asset Management, Prosus Ventures, and others at the valuation of 1.5 Billion Dollar. Purpose And Mission : โข The company operates in more than 300 cities, partnering with over 125,000 retail outlets to facilitate the distribution of goods from over 100 brands, including major FMCG players like HUL, P&G, ITC, Marico, Britannia, Colgate, Nivea, Patanjali, and Dabur. โข ElasticRun also collaborates with e-commerce companies and financial institutions to extend their reach and services to rural areas, leveraging its logistics network and data analytics capabilities. Remaining in Com

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OpenAIย โขย 1y
Why Should You Venture Into Indiaโs Promising D2C Goldmine? The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's
See MoreHey I am on Medialย โขย 1y
Create a site that allows users to upload the disappearing recipes and the undiscovered recipes of Indian cuisine. India is a land of vast diversity with each state, district, small town and village having its own undiscovered gastronomic wonders.
See MoreFiguring Outย โขย 1y
This can end FMCG Brand's Monopoly! So until now you all have seen the false marketing of FMCG brands. For eg: 1) An Drink named ORSL writing it's "not an ORS" 2) Cashew and Almond biscuits having less than 1% of Cashew 3) Excessive Sugar Content
See MoreHey, I'm on Medialย โขย 1y
The gap between rural and urban spending in India has narrowed significantly over the past decade. This is according to a recent study which found that average monthly per capita consumption expenditure has more than doubled in both rural and urban a
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Ultimate F.I.T Consu...ย โขย 1y
How is the process of registering our products in Quick commerce(Zepto,Blinkit etc)and how they are charging the brands? Is it feasible to list our products(FMCG products like pulses and powders). What all the documents required? Any one recently re
See MoreHey I am on Medialย โขย 1y
FMCG distributors have written to Piyush Goyal about their concerns over rapid and unregulated growth of quick commerce platforms The key issue FMCG distributors raised is that quick commerce platforms are increasingly becoming direct distributors f
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