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Vaibhav Babruwan Shingde

Stealth • 6m

Let's Cover one Undiscovered Unicorn 🦄 • ElasticRun is a B2B ecommerce platform that focuses on connecting FMCG and grocery brands with rural markets in India. • Founded in 2016 by Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal. Funding and Captable : • The platform has raised over $434 million across several funding rounds, with significant investments from SoftBank Vision Fund 2, Goldman Sachs Asset Management, Prosus Ventures, and others at the valuation of 1.5 Billion Dollar. Purpose And Mission : • The company operates in more than 300 cities, partnering with over 125,000 retail outlets to facilitate the distribution of goods from over 100 brands, including major FMCG players like HUL, P&G, ITC, Marico, Britannia, Colgate, Nivea, Patanjali, and Dabur. • ElasticRun also collaborates with e-commerce companies and financial institutions to extend their reach and services to rural areas, leveraging its logistics network and data analytics capabilities. Remaining in Com

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The rural FMCG market is expected to grow at a CAGR of 14.6% by 2025, and will account for 45% of the industry's revenue.

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Will Reliance Industries be able to thrive in the competitive market, given that their products are often perceived as average to below average and heavily resemble those of other brands across retail, fashion, and FMCG sectors?

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😂 Haha Zomato and blinkit started war with Pakistani brands

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To connect with #Gen Z and millennials, be real, share memes, and join the trends. People engage with humans, not brands.

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