FMCG distributors have written to Piyush Goyal about their concerns over rapid and unregulated growth of quick commerce platforms The key issue FMCG distributors raised is that quick commerce platforms are increasingly becoming direct distributors for major FMCG companies, and this, as per their claim, sidelines traditional distributors and threatens the livelihood of small retailers FDI rules prohibit e-commerce entities operating under the marketplace model from holding inventory or exercising control over the inventory sold on their platforms Will this be a major regulatory hurdle for Quick Commerce?
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