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In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

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Rajan Paswan

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By price people also judge it's quality. By labeling anything as "Cheap" or "Cheapest" can lead to believe the public that company must have used bad products to cut the cost and it cheap. while when we consume anything costly we tend to automatically think it must be superior product than others. That's how luxury brands and premium products work. Pricey product can be best product but not necessary always.

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