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Power of marketing !!! In 1968, India launched its first condom to control the rising population. It FAILED as nobody wanted to bring a piece of rubber to their bedroom. But a shift in marketing has now made condoms a $508 million industry.

Anonymous

Anonymous 4

Stealth • 8m

Indian fertility is barely above the replacement level. Population control bill will be a disaster. The idea itself is archaic. It has major repurcussions for the long term.

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Power of marketing !!! In 1968, India launched its first condom to control the rising population. It FAILED as nobody wanted to bring a piece of rubber to their bedroom. But a shift in marketing has now made condoms a $508 million industry.

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