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The gap between rural and urban spending in India has narrowed significantly over the past decade. This is according to a recent study which found that average monthly per capita consumption expenditure has more than doubled in both rural and urban a

This is the need of India's so called decade! The beauty driven social media is poisonous and dangerous for youths, youths are framing there entire perspective through these biased addictive algorithms. Youth are becoming sexually volatile. Youth

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

𝗣𝘂𝗹𝗹 𝗩𝘀 𝗣𝘂𝘀𝗵 : In push marketing, the product is actively promoted by reaching out to customers directly, encouraging them to make a purchase. Examples : ↳ Cold calls ↳ Bulk emails ↳ Direct mail campaigns ↳ Offering incentives for re

Lays/PepsiCo has skillfully navigated the changing market by reducing the quantity of chips in their packets. As people become more health-conscious and are eating less packaged food, the company has adapted to this trend. When someone craves a snack

The advice to "follow your passion" and "do what you're good at" is BULLSHIT. Success isn't about you - it's about solving problems people will pay for. Entrepreneurs who win detach from their own interests and look at the market rationally. They

I re - design a logo of a hotel company and also created a business card for that hotel. Company Name: lemon tree hotel About: Lemon Tree Premier pampers the style conscious and upbeat traveler with its personalized services, premium in-room ameni

Green Startups: Leading the Charge in Sustainable Business Imagine a world where every business decision considers its impact on the planet. Enter green startups—companies that prioritize sustainability while seeking profit. These innovators tackle c

Startup Idea: "EcoCart" - Sustainable Shopping Revolution Problem: Environmental pollution, excessive waste, and unsustainable consumption are significant global concerns. Consumers often want to make eco-friendly choices but struggle with identifyi

5 key points on how to create positive habits according to Atomic Habits by James Clear: 👉 Habits form through small changes - Don't try to overhaul everything at once. Habits are built through micro-adjustments that can be maintained. 👉 Make it