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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

I had MVP in B2B Logistics industry but the margins are very less only 5%. Can I go for this or try something to increase margins. Basically its a marketplace like uber for trucks but in B2B segments.

If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Market Share by Volume (2024-2025) Vivo: 16.5%-19% - Leading in volume due to offline network strength and sub-brand iQOO. Xiaomi: 13.5%-17% - Known for budget-friendly options. Samsung: 12.9%-16% - Strong in premium segments but weaker in lower pric

health is most important factor nowadays in how many ways we can link this to a new ideas eg: cafe with all details of food (calory based menu)like calories and provide a proper diet something like that

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

I see one loop whole opportunity for newbee clothing brands not fashion brands or fast fashion brands. There is one gap spotted which is gap for mass premium audience, people started looking out for new brands in that space with attractive designs. T

Bhumi Pednekar ne launch kiya “Backbay” water brand. Price? ₹200 for 750ml. Tagline? Premium but accessible Ab socho ₹200 ka paani kaise accessible hua? 🤔 Aur problem price ka bhi nahi hai. or bhi premium water brands mehnga bechte hain, lekin w

Day 1: My journey towards entrepreneurship To figure out certain things in terms of finance and accounts, I had to sit with my father. See, My branding game is better to position and I've started on it. Positioning is quite important as we don't se