Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀
1. Core Messaging :
-Focused on "fair skin = success" (controversial but effective).
-Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone.
2. Target Audience :
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Reliance Communications: Advertising Strategy & Effectiveness 🚀
1. Core Strategy :
-Mass Appeal : Focused on affordability + accessibility for all income groups.
-Taglines That Stick : “Har Indian ka phone” → Emotional connection with the masses.
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Trishan Debnath
Student • 4m
is there any one interested to work on a project name "Fine"
a messaging web app that allows user to communicate through a web token ["like whatsapp works through a phone number"]
In this app users don't have any requirement to create a account and
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7 replies3 likes
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“India’s Fairness Obsession”
Failed Marketing Strategy #2
Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism.
For the last two decades, they have been pushing the same idea in order to sustai
Introducing Snypic.com – The World’s First Truly Private Chat App
We’re proud to present Snypic.com, the world’s first truly private chat app — designed to put your privacy first, always. No logins, no data collection, no compromise.
What Makes Sny
WeWork, which aimed to revolutionize collaborative workspaces. However, its aggressive expansion led to a significant mismatch between supply and demand, resulting in financial strain. The company’s heavy investment in long-term leases became unsusta
