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Use bullet points and lists One of the best ways of keeping people engaged. They enhance your readability and keep your readers’ attention. Make use of them!

Virals app use psychology principles while designing features to keep the user hooked. Ever felt like Duolingo is lowkey your biggest cheerleader, or that losing your Snap Inc. streak is like breaking a sacred bond? That’s not a coincidence—it’s

Why Every Startup Needs a Founder Vesting Clause When launching a startup, it's crucial to protect your team and the company’s future. One key safeguard? The Founder Vesting Clause in your Term Sheet. What is Founder Vesting? Founder vesting ensur

You know, a lot of people in the stock market, They always keep wondering how much more the market will fall, but they never try to find out why the market is actually falling. And when the market falls more than expected, these people panic and star

half way through the book. It helped me to understand how important Customer lifetime value (CLTV) is and how important it is to make your customers keep hooked to your product. (even helped me realise how, Many companies are already using these te

The increase of Virtual Events: How to Make Yours memorable As the world shifts online, virtual events have become the new trend. But with so many happening, how do you ensure yours stands out? Here’s the playbook: 1. Engaging with the audience: Sta

Why Your Visuals Should Speak First: The Secret to Scroll-Stopping Ads Images First: The Secret to Captivating Attention Let’s face it—getting an image approved for your Facebook ads feels like an uphill battle. Why? Beyond the obvious restrictio

Byju's: From EdTech Unicorn to Insolvency Woes - What Went Wrong? Remember when Byju's was the poster child of the Indian startup ecosystem? "Padhai ka superhero," they called it! But fast forward to 2025, and the narrative has taken a dramatic tu

5 Common Mistakes to Avoid When Creating a Landing Page 1. Unclear CTA: Ensure your call-to-action is specific and easy to understand. 2. Cluttered Design: Keep the layout clean and focused on essential information. 3. No Mobile Optimization: Ma

How Blog Writing Works ? Let’s face it—some topics are just boring. But here’s the thing: boring doesn’t mean useless. In fact, some of the most “boring” blog posts are the ones that quietly rack up serious traffic. Here’s how to write boring blog