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Use bullet points and lists One of the best ways of keeping people engaged. They enhance your readability and keep your readers’ attention. Make use of them!

Virals app use psychology principles while designing features to keep the user hooked. Ever felt like Duolingo is lowkey your biggest cheerleader, or that losing your Snap Inc. streak is like breaking a sacred bond? That’s not a coincidence—it’s

Why Every Startup Needs a Founder Vesting Clause When launching a startup, it's crucial to protect your team and the company’s future. One key safeguard? The Founder Vesting Clause in your Term Sheet. What is Founder Vesting? Founder vesting ensur

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You know, a lot of people in the stock market, They always keep wondering how much more the market will fall, but they never try to find out why the market is actually falling. And when the market falls more than expected, these people panic and star

half way through the book. It helped me to understand how important Customer lifetime value (CLTV) is and how important it is to make your customers keep hooked to your product. (even helped me realise how, Many companies are already using these te

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

Everyone wants to be a founder.🧑🏻‍💻 But nobody wants to suffer alone at 2 AM, wondering if tomorrow’s meeting will save their startup. They see funding. They don’t see the rejections. They see headlines. They don’t see the breakdowns. Entrepren

“The Hook Model: How Brands Build Habits That Sticks “ The Hook Model explains how companies create products that keep users coming back by forming habits. Developed by Nir Eyal, it consists of four key steps: Trigger → Action → Variable Reward → In

Startups Don’t Die on Day 0. They Die on Day 187. Everyone talks about Day 0. → The big idea. → The excitement. → The pitch deck rush. → The first “Let’s do this.” But nobody prepares you for Day 187. That weird, soul-crushing point when: → Your