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hussain sarwer

Building HustleAndSn... • 4m

Virals app use psychology principles while designing features to keep the user hooked. Ever felt like Duolingo is lowkey your biggest cheerleader, or that losing your Snap Inc. streak is like breaking a sacred bond? That’s not a coincidence—it’s called operant conditioning, and it’s how apps keep us glued to our screens. Humans love feeling rewarded. Apps know this, so they dish out tiny rewards—like coins, badges, or streaks—that light up the gratification part of your brain. That’s why you keep grinding those Duolingo lessons or snapping your BFF daily to keep that fire emoji alive. It’s not just fun; it’s science working overtime! Something that even worked in Nikita Bier GAS app Operant conditioning works by rewarding actions to make them stick. Do something good (like sending a snap or crushing a task), get a reward, and bam—you’re hooked. It’s the same reason you scroll TikTok at 3 a.m. looking for gratification.

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