“Hooked on Repeat: How Habit Loops Build Loyal Customers Without Them Knowing” Habit loops are built on three parts: cue, routine, reward. Once this cycle repeats, a habit is formed—often subconsciously. Businesses engineer these loops to drive customer retention. Think of Instagram: the cue is a notification, the routine is opening the app, and the reward is seeing likes or new content. Over time, the loop runs on autopilot. Starbucks uses scent (cue), order ritual (routine), and caffeine kick or personal greeting (reward). Apps, brands, and even shopping platforms use this psychology to build sticky behavior. The formula is simple: trigger the mind, lock in the habit, own the attention. From Only Buziness
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