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From a small factory in Mumbai to becoming the world’s best-selling biscuit, Parle-G is not just a snack — it’s an emotion that united India!

𝗛𝗼𝘄 𝗣𝗮𝗿𝗹𝗲-𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝗰𝗮𝗺𝗲 𝘀𝗼 𝗯𝗶𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝘀𝗰𝘂𝗶𝘁𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 ? Parle-G is a company which earned crores without increasing the price :) Mohanlal Dayal Chauhan established Parle Products in 1929 in Vile Parl

In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str