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A Company which will help in Finding and analysis business gaps, Market size and TAM, Consumer behavior and all the necessary things which are important before creating any product /service. Targeting the individual not companies. An individual versi

Discover how urgency shapes consumer behavior.Explore psychology , real-world examples, and case studies on how urgency increases sales and conversion https://www.onlybuziness.in/2025/09/the-psychology-of-urgency-in-marketing.html

i won't eat this skills top 10 future proof skills Analytical thinking and innovation Active learning and learning strategies Complex problem-solving Critical thinking and analysis Creativity, originality and initiative Leadership and social inf

“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

Entrepreneurship and leadership are pivotal for organizational success, providing the necessary structure and direction for accomplishments. Drawing on FAYOL's Principles, effective leadership embodies a systematic management approach: - Planning: F

MARKET ANALYSIS Market Analysis is the process of determining the attractiveness of a market, i.e., whether it is worth investing in the current market scenario both now and in the future. Organizations analyze the market before launching a product

The Evolution of Workplace Leadership: Quiet Quitting Meets Loud Leadership Fascinating discussion on how workplace dynamics are shifting in 2025. The contrast between "quiet quitting" and "loud leadership" highlights a crucial conversation about wo