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Lalit Mundhra

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Yes yes. My bad! This makes me wonder why isn't there an edit feature yet? šŸ˜‚ It's a good book. The only thing it failed to cover was Nike's most iconic Jordans, and that is probably because it happened later.

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šŸ” Nike: A Case Study in Branding and Innovation šŸ” šŸš€ The Rise of a Global Powerhouse šŸ”ø Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike. šŸ”ø Founders Phil Knight and Bill Bowerman aimed to create superior athletic footwear. šŸ’” Bra

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