Yes yes. My bad! This makes me wonder why isn't there an edit feature yet? š
It's a good book. The only thing it failed to cover was Nike's most iconic Jordans, and that is probably because it happened later.
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š Nike: A Case Study in Branding and Innovation š
š The Rise of a Global Powerhouse
šø Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike.
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