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The Reserve Bank of India (RBI) reduced the repo rate by 25 basis points to 6.25%, the first rate cut in nearly five years. What is the repo rate? It’s the rate at which the RBI lends money to commercial banks. A lower repo rate means cheaper loans

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“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

RBI Hints at a Rate Cut: RBI Governor Sanjay Malhotra says there’s room to cut the repo rate as inflation cools and the data lines up. Many expect a 25 bps cut in December. Let’s break down what this actually means on the ground. Lending and Banki

Meet the new Financial Advisor in the market... ChatGPT?! 🤖💰 This person saved ₹12,500 MORE than they usually do in a month and cut their food delivery expenses by a whopping 60%! Its first suggestion? Cut food delivery spending in half! - That'

Nowadays, Brands Spending More on Jio than Television in IPL Ads . Big Move: IPL ads are now more on apps like JioCinema. Higher Cost: Ads on these apps cost more, about 20-25% more than on TV. New Habits: People like to watch things differently n

Not all capital spending creates growth. Some of it simply keeps a business from slipping backwards. This became clear to me after a conversation where a company proudly announced a large CapEx plan. It sounded impressive, until the question came up

Big Win for Our Partner Agency! Just helped cinematickers lands 10 new clients through our outsourcing support. Because growth isn’t just about working hard – it’s about working smart and collaborating. Who’s next? Ready to scale without spending o

The Pain of Paying is the emotional discomfort we feel when spending money. It’s stronger with cash, weaker with digital payments — because the brain doesn’t fully register the loss. Brands like Amazon, Apple, and Swiggy reduce this pain using seamle

🚀 CRED just dropped a game-changer: CRED Money. Hook: Your financial life, now as organized as Marie Kondo's sock drawer. → What's the buzz? • One dashboard to rule them all (bank accounts, that is) • Track transactions like a hawk • Spot recurr