Nowadays, Brands Spending More on Jio than Television in IPL Ads .
Big Move: IPL ads are now more on apps like JioCinema.
Higher Cost: Ads on these apps cost more, about 20-25% more than on TV.
New Habits: People like to watch things differently n
I go to office at 9:30 am in the morning. Everyone leaves around 6:30-7. But I keep sitting there till 8:30 and then leave. Reason? I have no reason to go back to my shitty PG, none of my friends are in this new city.
I don’t like socialising a lot
"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations."
Let's have a look at the key insights of Indian Liquor Industry.
Opportunities:
1. Craft Spirits & Pr
PVR INOX are failing in India the reason is not Netflix or any OTT platform
But then why is PVR INOX failing?
For the last 3 years, PVR Inox has been going through multiple quarters of losses that’s the case for most movie theatres
They shut do
Why Is the "SaaS is Dead" Debate Trending?
Lately, there’s a lot of buzz around the topic that “SaaS is dead.” So, why is this conversation gaining attention?
let's look into some facts, numbers,
1. Saturated Market:
The SaaS market was valued at
ONE INTERESTING OBSERVATION SERIES
DAY #20
India's childcare product spending is still in its early stages.
In 2023, it was only around ₹9,280-9,350 per child. But that's expected to grow 14% every year from 2023 to 2028 - way faster than mature m
How did Meesho used AI to cut customer call costs by 75%?
Meesho used AI to cut customer call costs by 75%
In the field of e-commerce, a lot of Startups are expanding every day. Quick commerce is also coming the landscape of e-commerce. A lot of e-co
I recently watched a show about startups called 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝗿𝘁-𝗮𝗯.
If you are building something or you're a beginner entrepreneur, it’s a great show to watch.
You will learn a lot of startup terms, along with how to pitch to investo
PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10
Anchoring Effect
The anchoring effect involves presenting a higher-priced product
first to make other options seem more affordable. This
psychological bias causes consumers to rely heavily on the first
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