The Reserve Bank of India (RBI) reduced the repo rate by 25 basis points to 6.25%, the first rate cut in nearly five years.
What is the repo rate?
It’s the rate at which the RBI lends money to commercial banks. A lower repo rate means cheaper loans
Nowadays, Brands Spending More on Jio than Television in IPL Ads .
Big Move: IPL ads are now more on apps like JioCinema.
Higher Cost: Ads on these apps cost more, about 20-25% more than on TV.
New Habits: People like to watch things differently n
"One of the most powerful ways to increase your savings isn’t to raise your income. It’s to raise your humility."
- The Psychology of Money 📚
That's a thought-provoking take! Staying humble can really shift your perspective on spending and saving.
I go to office at 9:30 am in the morning. Everyone leaves around 6:30-7. But I keep sitting there till 8:30 and then leave. Reason? I have no reason to go back to my shitty PG, none of my friends are in this new city.
I don’t like socialising a lot
"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations."
Let's have a look at the key insights of Indian Liquor Industry.
Opportunities:
1. Craft Spirits & Pr
PVR INOX are failing in India the reason is not Netflix or any OTT platform
But then why is PVR INOX failing?
For the last 3 years, PVR Inox has been going through multiple quarters of losses that’s the case for most movie theatres
They shut do
Why Is the "SaaS is Dead" Debate Trending?
Lately, there’s a lot of buzz around the topic that “SaaS is dead.” So, why is this conversation gaining attention?
let's look into some facts, numbers,
1. Saturated Market:
The SaaS market was valued at
ONE INTERESTING OBSERVATION SERIES
DAY #20
India's childcare product spending is still in its early stages.
In 2023, it was only around ₹9,280-9,350 per child. But that's expected to grow 14% every year from 2023 to 2028 - way faster than mature m
PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10
Loss Aversion📉
People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea
