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“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

This is the youngest Billionaire you've never heard of: When he discovered Americans spend 30% of their income on rent... He built a $3.25 Billion tech empire turning their biggest expense into bigger rewards. Here's why landlords across America a

News shouldn’t feel the same for everyone, yet most platforms still push the same headlines, the same forma and the same perspective That’s why we built Flique a platform where: 👉 You swipe to shape your feed (just like choosing what you really car

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

Ever notice how monthly payments make big purchases feel small? 🤔 • $735/month for a car? That’s actually $53K! • $3,000/month for a home? That’s actually $500K! • $42/month for a phone? That’s actually $1,200! Don’t let the monthly payments fool

Why Looking at Your Portfolio Too Often Feels Like "a Losing Game" Ever feel like you're always losing money in the stock market, even when the news says markets are up? It’s not your imagination — it’s Myopic Loss Aversion. It’s the idea that whe

“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in

When we started 6 months ago, it wasn’t even called Flique. It was called Socifair. We didn’t have a UI. Just a whiteboard and a problem we couldn’t stop thinking about. News didn’t feel useful anymore. It felt noisy, repetitive, and bloated with th

5 Psychological Truths That’ll Change the Way You Think We often chase success, confidence, and better relationships—but forget that understanding our own mind is the real game-changer. Here are 5 truths backed by psychology that can reshape your th