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Kishan Kabra

Stealth • 8m

Is water industry dominated by Kinley/Bisleri? Is there any space for new brands?

Adityoo

Stealth • 8m

In my pov in water industry there's no brand, there's just distribution. And bislery and kinley are the distribution king. However as this industry is commoditized and run on very low margin there are lots of local players whose are giving away large portion of their profit margin to the distributors. Thus nowadays we can barely see original bislery and kinley. There are space for mass premium water brand if positioned clearly. TAM would be definitely small compared to local players.

3 replies5 likes

Replies (3)

Anonymous 6

Stealth • 8m

B2B is good Option locally in your city, you can make customised Plastic or glass bottled mineral water to restaurants, Bars, companies and cafes. There might be exisisting customers already but give them at better pricing than others with unique and best looking bottles than theirs.

0 replies

Kishan Kabra

Stealth • 8m

Bhai brand matters alot people can drink kinley on the name of Bisleri.

1 replies1 like

Dofl

Stealth • 8m

No brand matters a lot, from a customer POV I hesitate n prolly won't buy water from other unknown companies other than the reputed brands like dew drops, bisleri, etc.

1 replies1 like

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