If nothing goes righ... • 1y
Most people buy great design and low price t shirts through marketing actually. Bewakoof, souled store and some other brands evolved by great design and marketing with low to mid cost. If you want to provide great design and want to keep high pricing. Keep the cloth quality and texture very great. Then only do limited edition tshirts. Mostly like bluorng. They built this market by low great designs, limited tshirts with very premium prize. You can't do both. If you are wondering I can do a 500 tshirt and also a 5000 tshirt in same brand it does not work. Be either the low to mid pricing one. Or be the high premium category. Hope this helps
Hey I am on Medial • 1m
From ₹213 Cr to Bust: What Went Wrong with Bewakoof? Bewakoof was founded in 2012 by Prabhkiran Singh and Siddharth Munot. Bewakoof revolutionized India's T-shirt market with quirky slogans like Ekdum कड़क☕, Tu 13 Dekh and many more achieving a turn
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Pricing Strategies:- 1. Cost-Plus Pricing: Adds a markup to production costs. - Example: A $10 product sold for $15 ensures profit. 2. Value-Based Pricing: Prices reflect perceived customer value. - Example: Apple charges premium rates for i
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The unfortunate reality of tech-driven businesses is that most competition is concentrated in the mid-market, which tends to plateau over time. Lower markets, lucrative for high-volume, low-margin operations, while premium and niche markets—both sele
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Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm
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