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• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

Where can I find an iPhone at wholesale price so that I can sell them further?

19 Tips to Grow Your Business To help you succeed, we’ve rounded up 19 tried and true tips for small businesses, from small businesses. 1. Keep customers connected with informative product follow-up emails. To make their customers feel appreciated,

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about