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Rohan Mehta

Co-Founder at Unswee... • 1y

whats your view on making farmers enabled to sell directly to consumers??

Havish Gupta

Figuring Out • 1y

That would be win win for both consumer and farmer. Even i was thinking of such idea. Where i will go and approch these farmers and purchase crops from them and sell it in cities (directly to consumer or retailer)

PRATHAM

Experimenting On lea... • 1y

Yea it is but isn't that very hard to possible as they barely get time after doing farming also maintaining farming and selling simultaneously will be a headache for them

Havish Gupta

Figuring Out • 1y

We will tale care of them! We will actually make there life easy. We will approach the farmers and fix a price (month before). So farmers know that they will get a fixed price. And when the crops are ready, we will send our trucks to purchase them

PRATHAM

Experimenting On lea... • 1y

No but think like B2C process only few consumer will get to farmers and most of them will buy in market because market is accessible and farmers aren't.

Havish Gupta

Figuring Out • 1y

I'm not saying that end consumer will go yo farms and buy 1 kg tomato. I'm saying is to create a company which buys crops from farmers and sell that crops to consumer via our platform. Frazzo was one company which was doing similar work

PRATHAM

Experimenting On lea... • 1y

Oh I got it but is it sustainable coz there is margin issue and quality issues as well wastage is another concern also. Margins maybe decent but again making networking. Also if brand is associated with the product the product itself becomes expensiv

Havish Gupta

Figuring Out • 1y

Margin: no issues since farmers usually get paid very less and we will.have no middle man Quality: farm grown Wastage: excess crops can be sold to local market hawkers (sabji wala) Networks: spend a week finding and talking to different farmers. If one farmer rejects, then move to another. Distribution: start with using delivery companies like porter and if it works, then buy your own trucks. Consumer doubts: that will remain untill they buy for first time Final Thoughts: as you also said it looks good from outside. But would we hard and thus many companies failed in this business, even frazzo.

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PRATHAM

Experimenting On lea... • 1y

I some what agree with your points but If it is taken as small startup then it may be fruitful but If plan is pan India then this may lead to many negative consequences. Also it would be hard to get good profit as transportation cost , and wastage ( no matter how hard you try there will be wastage because the sales will not be consistent and you'd never know what quality is the farmer giving ) there Will be a great trust issue between farmer you and consumer. In a small scale it's very good ( many are already in this space btw ). Maybe if you crack something in distribution, wastage management and margins then this would be next level.

1 replies1 like

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