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To make the most of IPL season: Small brands join team qcomm for maximum impact
Economic Times
·
3m ago
Medial
Around 300 small and regional brands have joined quick commerce and food delivery platforms to capitalize on the Indian Premier League’s (IPL) viewership boost. Brands like Troovy chips and Samyang Ramen aim to enhance visibility during the IPL season. While these platforms charge high margins from smaller brands, they offer an opportunity to reach new markets. Many dining brands use IPL as a chance for increased discoverability despite high fees, leveraging online-only promotions for growth.
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How IPL Is Churning BCCI's Economy
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) has seen a tremendous increase in its brand value, reaching $10.7 billion in 2023. This makes it one of the most valuable sports leagues globally. The IPL has also had a significant impact on India's economy, boosting tourism and creating job opportunities. It has helped increase media exposure for tier-2 cities, leading to infrastructure development and an influx of tourists. The league has also been a lucrative platform for advertising and sponsorship, generating revenue for both the IPL and the participating brands. Overall, the IPL has become a major contributor to India's GDP and solidified its position as a premier cricketing destination.
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Factors That Transform an IPL Team into a High-End Brand
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) has seen a significant increase in brand value, reaching $10.7 billion after the 2023 season, a growth of 28%. The Mumbai Indians are currently the most valuable franchise brand in the IPL, followed by the Chennai Super Kings. The Gujarat Titans experienced a notable rise in brand value, moving from eighth to fifth place. The brand value of IPL teams factors in aspects such as celebrity endorsements, popular performers, advertising strategies, and team performance. The Delhi Capitals struggle with a poor performance, while teams like CSK, MI, and KKR have consistently excelled.
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8 Ways on How IPL Franchise Earn Money
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is a cricket tournament that generates revenue through various channels. Media rights, ticket sales, merchandising, selling stake, sponsorship, prize money, brand value, and unlisted shares are among the ways IPL teams make money. Media rights contribute the most to teams' earnings, with broadcasters paying massive amounts to broadcast the matches. Ticket sales provide revenue from the sale of tickets for matches, while merchandising involves selling official IPL merchandise. Selling stakes in franchises can also lead to significant gains. Sponsorships and brand value are important sources of income, and prize money is distributed among winning teams. Finally, some IPL franchises offer unlisted shares for trading, generating capital for the team.
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Challenges and Opportunities for IPL 2024
StartupTalky
·
1y ago
Medial
The 2024 IPL has both positives and negatives associated with it. With the General Assembly Election approaching, concerns arose about the safety of holding the tournament in India. However, the BCCI successfully convinced authorities to keep the event in the country. A partial schedule was released for the first 21 matches, with the remaining schedule to be revealed after the election timetable is announced. This season is crucial for players as their performances in the IPL will impact their chance of being selected for the ICC Twenty20 World Cup. Initially, there were discussions of moving the IPL to the UAE to avoid conflicts with the elections.
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Disney Star dials up focus on ROI for brands ahead of IPL
Thehindubusinessline
·
1y ago
Medial
Disney Star, the official TV broadcaster of the Indian Premier League (IPL), is offering tailor-made ad packages to maximize return on investments (ROI) for brands. With an estimated reach of 505 million viewers and a 30% increase in TVR compared to the previous year, IPL on TV serves as a significant platform for brands. Brands have witnessed double-digit increases in brand recall and consideration scores through their association with IPL on TV. The broadcaster is seeing strong interest from various sectors and is also providing opportunities for startups and emerging brands to advertise during each IPL match.
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IPL Blues For Fantasy Gaming
Inc42
·
1y ago
Medial
Fantasy gaming apps in India are facing challenges in acquiring customers and marketing during IPL 2024 due to the impact of the Goods and Services Tax (GST). The clarity received last year regarding the 28% GST tax on real money gaming has led to cutbacks in marketing spends and layoffs for many startups in the fantasy gaming industry. The tax has resulted in a decline in user engagement and a drop in customer acquisition. As a result, fantasy gaming platforms are rethinking their strategies to avoid major losses during the IPL season.
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What role does Meta Pixel play in enhancing ad performance?
Inshorts
·
2m ago
Medial
Meta Pixel tracks key user actions on your website like purchases, sign-ups, and page visits offering granular insights into customer behavior. This data powers smarter ad strategies, precise retargeting, and clear ROI tracking, helping brands optimise campaigns for maximum impact.
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QSR brands riding on qcomm wave with customised offerings
Economic Times
·
4m ago
Medial
Quick service restaurant (QSR) brands like Wow Momo, Chaayos, and Blue Tokai are expanding their presence on quick commerce platforms such as Blinkit and Swiggy Instamart. They offer customized versions of popular products to leverage growing demand for instant delivery. Founders report rapid sales growth, with quick commerce now a significant sales channel. This trend mirrors that of large FMCG companies, as QSR brands capitalize on quick commerce amidst sluggish growth in traditional food delivery.
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IPL 2024: Disney Star got 44.8 crore viewers for first 26 matches
Thehindubusinessline
·
1y ago
Medial
Disney Star, the official broadcaster of IPL 2024, has seen a surge in TV viewership for the tournament, according to BARC data. In the first 22 days of IPL 2024, Disney Star has reached 44.8 crore viewers and accumulated 18,800 crore minutes of watch time on TV. The viewership for live broadcasts has grown by 8% compared to the last season, with match ratings increasing by 15%. The clash between MI and RCB on April 11 attracted 14.75 crore viewers who watched a total of 1,017 crore minutes of IPL coverage.
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CRED acquires savings platform Spenny
Money Control
·
2y ago
Medial
Founded in 2019 by Gaurav Arora and Rathin Shah, Spenny is a micro-savings and investment platform that encourages users to spare a small amount towards savings and investment from daily transactions. Shah will join CRED's product team
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