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IPL 2024: Disney Star got 44.8 crore viewers for first 26 matches
Thehindubusinessline
·
1y ago
Medial
Disney Star, the official broadcaster of IPL 2024, has seen a surge in TV viewership for the tournament, according to BARC data. In the first 22 days of IPL 2024, Disney Star has reached 44.8 crore viewers and accumulated 18,800 crore minutes of watch time on TV. The viewership for live broadcasts has grown by 8% compared to the last season, with match ratings increasing by 15%. The clash between MI and RCB on April 11 attracted 14.75 crore viewers who watched a total of 1,017 crore minutes of IPL coverage.
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JioCinema’s New Viewership Milestone, Logs 62 Cr Reach In IPL 2024
Inc42
·
1y ago
Medial
JioCinema, the OTT platform led by Mukesh Ambani, experienced a significant increase in watch time during the IPL 2024, surpassing 35,000 crore minutes. Additionally, JioCinema's audience reach grew by over 38%, reaching a total of 62 crore viewers. This development follows reports of a possible merger between Reliance and Disney+Hotstar, combining the businesses of Viacom18 and Star India.
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Disney introduces targeted ads for IPL in collaboration with Tata Play
Thehindubusinessline
·
1y ago
Medial
Star Sports has announced a collaboration with Tata Play, a leading DTH operator in India, to introduce targeted advertising during live sports broadcasts, specifically during the Tata Indian Premier League (IPL) season. This partnership allows advertisers to connect with affluent viewers in metro markets through precise targeting capabilities facilitated by Tata Play. This move follows JioCinema's introduction of targeted ads for IPL 2023, which proved successful for advertisers. Disney Star, the parent company of Star Sports, believes this collaboration with Tata Play will revolutionize the way advertisers engage with audiences during live sports broadcasts.
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Disney Star dials up focus on ROI for brands ahead of IPL
Thehindubusinessline
·
1y ago
Medial
Disney Star, the official TV broadcaster of the Indian Premier League (IPL), is offering tailor-made ad packages to maximize return on investments (ROI) for brands. With an estimated reach of 505 million viewers and a 30% increase in TVR compared to the previous year, IPL on TV serves as a significant platform for brands. Brands have witnessed double-digit increases in brand recall and consideration scores through their association with IPL on TV. The broadcaster is seeing strong interest from various sectors and is also providing opportunities for startups and emerging brands to advertise during each IPL match.
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Asia Cup 2023: Disney+ Hotstar Breaks Records With 2.8 Cr Peak Viewership During India-Pakistan Match
Inc42
·
1y ago
Medial
The India vs. Pakistan cricket match on Disney+ Hotstar achieved a record-breaking 2.8 crore concurrent viewers, setting a new digital viewership record for any India match. The previous record was 2.52 crore concurrent viewers for the 2019 Cricket World Cup semi-final against New Zealand. Disney+ Hotstar offered free streaming of the Asia Cup and ICC Men’s Cricket World Cup for mobile users, likely contributing to the surge in viewership. This move was seen as a strategic response to competition from JioCinema, which attracted 32 million viewers for the IPL 2023 final.
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IPL 17: Disney and Viacom18 merge to lure advertisers
Thehindubusinessline
·
1y ago
Medial
Disney and Viacom18 are working to attract advertisers for the upcoming 17th edition of the Indian Premier League (IPL). JioCinema has secured 18 sponsors and Disney Star has confirmed 15 sponsors, with more expected. The broadcasters are aiming for higher ad revenues for the 2024 edition, but the Indian general elections could disrupt schedules and impact advertising. JioCinema has introduced targeted advertising, and Star Sports is partnering with TATA Play to offer targeted ads in an industry first. Both broadcasters are expected to maintain similar ad rates as last year.
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Disney Star ad revenues from Asia Cup may touch ₹400 cr
Livemint
·
1y ago
Medial
The upcoming Asia Cup's 16th edition, scheduled from August 30 to September 17, is set to feature sought-after India-Pakistan matches, driving demand for broadcasting rights. Disney Star, the broadcaster, is finalizing deals with sponsors such as Coca-Cola's Charged by Thums Up, Amazon Pay, and others. Advertisers can choose packages including India-Pakistan clashes and other matches. Spot rates range from ₹2-3 lakh for non-India matches to ₹25-30 lakh for India-Pakistan encounters. Disney+Hotstar will offer free access on mobile but charge for connected TVs. The ICC World Cup in India between October 5 and November 19 poses another significant test for Disney Star.
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Most Valuable IPL Teams 2024
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is a highly popular cricket league known for its star-studded teams and exciting matches. This article focuses on the financial aspects of the IPL, highlighting the most valuable teams in terms of brand value. The top five teams in terms of brand value for 2024 are Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Royal Challengers Bangalore, and Gujarat Titans. These teams have consistently performed well on the field and have managed to attract a loyal fan base, contributing to their high brand value.
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Disney says 518 mln Indian users watched cricket World Cup on TV
Reuters
·
1y ago
Medial
According to Walt Disney, a record-breaking 518 million Indian viewers tuned in to watch the men's Cricket World Cup matches on their television channels during the 48-day event. The company's Hotstar streaming app also achieved a concurrent viewership record of 59 million during the final match. These numbers come as a relief for Disney's India unit, which is currently exploring joint venture partnerships or potential business sales. The broadcasting rights for ICC tournaments in India from 2024 to 2027 have already been acquired by Disney.
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JioCinema Gets 11.3 Cr Viewers On Day 1 Of IPL 2024
Inc42
·
1y ago
Medial
The Indian Premier League (IPL) 2024 has seen a significant increase in sponsorship deals with tech startups, with 32 startups associating with the tournament, a 68% rise from the previous year. The opening day of the IPL saw over 11.3 million viewers on Reliance-backed streaming platform JioCinema, experiencing a 51% YoY increase. JioCinema recorded 59 crore views and 660 crore minutes of watch time on the first day. The streaming platform had 18 sponsors and over 250 advertisers during the tournament. The Indian OTT streaming space is projected to reach $5.8 billion by 2029.
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Viacom18 picks up rights of ISL for 2 years at base price
Livemint
·
1y ago
Medial
The Indian Super League (ISL) is set to begin its 10th season on September 21, with Viacom18 taking over as the official broadcaster, replacing Disney Star. The move comes after Disney Star decided not to renew its rights due to losses and declining viewership. Viacom18 will stream ISL matches on its digital platform JioCinema for free. The deal was awarded at the base price of ₹275 crore for the season, with the option to extend it for up to three more years. Viacom18's digital capabilities and focus on fan engagement were cited as key reasons for the partnership.
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