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Disney Star ad revenues from Asia Cup may touch ₹400 cr

Livemint

Livemint · 2y ago

Disney Star ad revenues from Asia Cup may touch ₹400 cr

The upcoming Asia Cup's 16th edition, scheduled from August 30 to September 17, is set to feature sought-after India-Pakistan matches, driving demand for broadcasting rights. Disney Star, the broadcaster, is finalizing deals with sponsors such as Coca-Cola's Charged by Thums Up, Amazon Pay, and others. Advertisers can choose packages including India-Pakistan clashes and other matches. Spot rates range from ₹2-3 lakh for non-India matches to ₹25-30 lakh for India-Pakistan encounters. Disney+Hotstar will offer free access on mobile but charge for connected TVs. The ICC World Cup in India between October 5 and November 19 poses another significant test for Disney Star.

Related News

IPL 17: Disney and Viacom18 merge to lure advertisers

Thehindubusinessline

Thehindubusinessline · 1y ago

IPL 17: Disney and Viacom18 merge to lure advertisers

Disney and Viacom18 are working to attract advertisers for the upcoming 17th edition of the Indian Premier League (IPL). JioCinema has secured 18 sponsors and Disney Star has confirmed 15 sponsors, with more expected. The broadcasters are aiming for higher ad revenues for the 2024 edition, but the Indian general elections could disrupt schedules and impact advertising. JioCinema has introduced targeted advertising, and Star Sports is partnering with TATA Play to offer targeted ads in an industry first. Both broadcasters are expected to maintain similar ad rates as last year.

Asia Cup 2023: Disney+ Hotstar Breaks Records With 2.8 Cr Peak Viewership During India-Pakistan Match

Inc42 · 1y ago

Asia Cup 2023: Disney+ Hotstar Breaks Records With 2.8 Cr Peak Viewership During India-Pakistan Match

The India vs. Pakistan cricket match on Disney+ Hotstar achieved a record-breaking 2.8 crore concurrent viewers, setting a new digital viewership record for any India match. The previous record was 2.52 crore concurrent viewers for the 2019 Cricket World Cup semi-final against New Zealand. Disney+ Hotstar offered free streaming of the Asia Cup and ICC Men’s Cricket World Cup for mobile users, likely contributing to the surge in viewership. This move was seen as a strategic response to competition from JioCinema, which attracted 32 million viewers for the IPL 2023 final.

Disney Star faces potential $2 Bn downgrade by Reliance amid Zee-Sony fallout

Inc42 · 1y ago

Disney Star faces potential $2 Bn downgrade by Reliance amid Zee-Sony fallout

Disney Star's valuation may face a potential $2 billion hit following the failed merger between Sony and Zee Entertainment. Zee claims that the ICC TV contract with Disney Star was dependent on the successful completion of their merger with Sony. However, Disney Star disputes this claim. Reliance Industries is closely monitoring the situation as it could affect the value of Disney Star, particularly regarding the ICC TV deal. The fallout from Zee disputing a $1.5 billion sub-licensing deal for ICC has raised concerns about Reliance's downgrade of Disney Star.

Disney said to near multibillion-dollar India deal with Reliance

Economic Times

Economic Times · 1y ago

Disney said to near multibillion-dollar India deal with Reliance

Reliance Industries, led by Mukesh Ambani, is reportedly nearing a cash and stock deal to purchase Walt Disney's India operations. Disney may sell a controlling stake in its Disney Star business, valued at around $10 billion, to Reliance. The deal could be announced as early as next month, and it may involve merging some of Reliance's media units into Disney Star. Disney might retain a minority stake in the Indian company. These discussions highlight Ambani's disruption of India's entertainment industry.

Star India’s operating losses widen by 45% to $314 mn in June quarter | Mint

Livemint

Livemint · 1y ago

Star India’s operating losses widen by 45% to $314 mn in June quarter | Mint

Star India, owned by The Walt Disney Co., reported a widened operating income loss of $314 million in the June quarter of 2023-24, compared to $216 million in the same period the year before. This increase was attributed to higher programming and production costs related to the timing of the ICC Men's T20 World Cup, a decrease in affiliate revenue, and growth in advertising revenue. Disney+ Hotstar, the streaming platform, had 35.5 million paid subscribers at the end of the quarter, with an average monthly revenue per subscriber of $1.05 due to higher advertising revenue.

Instagram makes more ad money than YouTube, new court filings reveal

Business Insider

Business Insider · 1y ago

Instagram makes more ad money than YouTube, new court filings reveal

Instagram, the popular photo and video app owned by Meta, generated $32.4 billion in ad revenue in 2021, making up 27% of Meta's total revenue. This surpasses YouTube's ad revenue of $28.8 billion for the same year. Unlike YouTube, Instagram spends significantly less on content creation as it relies on users to provide content for free. Instagram's rapid growth since Meta's acquisition in 2012 is evident, with revenues increasing from $11.3 billion in 2018 to $32.4 billion in 2021. These numbers suggest that Instagram could be valued similarly to YouTube, which is estimated to be worth $400 billion.

Disney+ Hotstar Brings In Pause Ads Feature For Its Connected TV Feed

Inc42 · 1y ago

Disney+ Hotstar Brings In Pause Ads Feature For Its Connected TV Feed

Disney+ Hotstar has introduced pause ads for its Connected TV (CTV) feed, making it one of the first platforms in India to offer this feature. Consumer brand executives from Marico Limited, Mondelez India, and ITC Limited have partnered with Disney+ Hotstar to run their ad campaigns during the pause. In addition to pause ads, Disney+ Hotstar also provides advertisers with various CTV ad formats, such as auto-expanding billboards, prerolls, midroll ads, and click-to-WhatsApp integrations.

Sony Pictures Networks India hires Disney Star’s Gaurav Banerjee as CEO

Livemint

Livemint · 1y ago

Sony Pictures Networks India hires Disney Star’s Gaurav Banerjee as CEO

Sony Pictures Networks India (SPNI) has appointed Gaurav Banerjee as its new CEO, replacing NP Singh. Banerjee, previously with Disney Star, oversaw content for Hindi entertainment and Disney+ Hotstar. He began his career as a journalist before joining Star India, where he played a vital role in the success of regional entertainment channels and revitalizing Star Plus. Banerjee holds a master's degree in filmmaking and TV production. Singh had announced his departure from Sony after 25 years with the company.

JioCinema Could Be Reliance’s Only OTT Platform Post Star-Viacom18 Merger

Inc42 · 1y ago

JioCinema Could Be Reliance’s Only OTT Platform Post Star-Viacom18 Merger

Reliance Industries is considering merging Disney+ Hotstar with JioCinema after receiving regulatory approval for the planned Star India-Viacom18 merger. The conglomerate aims to reduce costs and enhance JioCinema's content library by combining the two OTT platforms. To address concerns from the Competition Commission of India (CCI) regarding market dominance, Disney and Reliance have also proposed shutting down certain Hindi and regional channels of Star India and Viacom18.

Marketing tech firm Hypergro.ai raises ₹7 cr in seed round

Livemint

Livemint · 2y ago

Marketing tech firm Hypergro.ai raises ₹7 cr in seed round

Bengaluru's martech startup 'Hypergro' has secured ₹7 crore ($1 million) in a seed funding round. The company focuses on enhancing brand revenues and reducing customer acquisition costs. Led by Silverneedle Ventures, the funding also saw participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Hypergro aims to address the issue of high customer acquisition costs and poor return on ad spends for brands.

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