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IPL 17: Disney and Viacom18 merge to lure advertisers

Thehindubusinessline

Thehindubusinessline · 1y ago

IPL 17: Disney and Viacom18 merge to lure advertisers

Disney and Viacom18 are working to attract advertisers for the upcoming 17th edition of the Indian Premier League (IPL). JioCinema has secured 18 sponsors and Disney Star has confirmed 15 sponsors, with more expected. The broadcasters are aiming for higher ad revenues for the 2024 edition, but the Indian general elections could disrupt schedules and impact advertising. JioCinema has introduced targeted advertising, and Star Sports is partnering with TATA Play to offer targeted ads in an industry first. Both broadcasters are expected to maintain similar ad rates as last year.

Related News

Reliance, Disney working on terms to merge media operations in India: Report

Livemint

Livemint · 1y ago

Reliance, Disney working on terms to merge media operations in India: Report

Reliance Industries, headed by Mukesh Ambani, is reportedly in talks with Walt Disney Co to merge their media operations in India. Reliance's Viacom18 unit would absorb Disney's Star India through a share swap deal, with Reliance owning a 51% stake and Disney owning 49%. The unit's board is expected to have equal representation from both parties. This merger comes after Disney explored options to sell or find a partner for its India assets. Reliance has been increasing competition in the streaming market by marketing its platform, JioCinema, with free access to the IPL cricket tournament.

Paramount Global to sell stake in India's Viacom18 to Reliance for over $500M

TechCrunch · 1y ago

Paramount Global to sell stake in India's Viacom18 to Reliance for over $500M

Paramount Global has agreed to sell its stake in Indian media house Viacom18 to Reliance for over $500 million. Reliance will increase its stake in Viacom18 to 70.49% with this deal. This comes after Disney announced plans to merge its India business with Viacom18. The merger is expected to create a joint venture valued at $8.5 billion. Viacom18 is also backed by investment firm Bodhi Tree, run by James Murdoch and Uday Shankar.

Disney introduces targeted ads for IPL in collaboration with Tata Play

Thehindubusinessline

Thehindubusinessline · 1y ago

Disney introduces targeted ads for IPL in collaboration with Tata Play

Star Sports has announced a collaboration with Tata Play, a leading DTH operator in India, to introduce targeted advertising during live sports broadcasts, specifically during the Tata Indian Premier League (IPL) season. This partnership allows advertisers to connect with affluent viewers in metro markets through precise targeting capabilities facilitated by Tata Play. This move follows JioCinema's introduction of targeted ads for IPL 2023, which proved successful for advertisers. Disney Star, the parent company of Star Sports, believes this collaboration with Tata Play will revolutionize the way advertisers engage with audiences during live sports broadcasts.

Reliance, Disney Ink Deal For Star-Viacom18 Merger

Inc42 · 1y ago

Reliance, Disney Ink Deal For Star-Viacom18 Merger

Reliance Industries and the Walt Disney Company have signed an agreement to merge Viacom18 and Star India, creating India's largest media empire. With over 100 TV channels and two streaming platforms, the merged entity will hold significant market shares in TV broadcasting and subscription and advertising video-on-demand segments. Reliance will own a 61% stake in the merged entity, while Disney will hold 33%. The deal is expected to be announced soon and will also involve the buyout of Paramount Global's stake in Viacom18. The merger is subject to review by the Competition Commission of India.

How Murdoch partner is helping Asia’s richest man Mukesh Ambani build a media empire

Economic Times

Economic Times · 1y ago

How Murdoch partner is helping Asia’s richest man Mukesh Ambani build a media empire

Viacom18, backed by Reliance Industries, is set to become a major player in India's media and entertainment industry. The company plans to merge with Walt Disney Co.’s India operations, creating a combined enterprise valued at $8.5 billion. With a focus on capturing a larger share of TV ad sales and digital revenue, Viacom18 aims to compete with tech giants like YouTube and Meta Platforms Inc. It also plans to integrate e-commerce into its streaming platform, potentially becoming a rival to Amazon.com Inc. Uday Shankar, a media veteran, will lead Viacom18 and play a key role in Reliance's media strategy.

JioCinema’s New Viewership Milestone, Logs 62 Cr Reach In IPL 2024

Inc42 · 1y ago

JioCinema’s New Viewership Milestone, Logs 62 Cr Reach In IPL 2024

JioCinema, the OTT platform led by Mukesh Ambani, experienced a significant increase in watch time during the IPL 2024, surpassing 35,000 crore minutes. Additionally, JioCinema's audience reach grew by over 38%, reaching a total of 62 crore viewers. This development follows reports of a possible merger between Reliance and Disney+Hotstar, combining the businesses of Viacom18 and Star India.

Deal with James Murdoch may augur well for Viacom18

Business Today

Business Today · 6m ago

Viacom18's collaboration with James Murdoch and Uday Shankar could bolster its bid for IPL broadcasting rights. The partnership positions the company strategically, potentially marking an aggressive entry into the highly competitive sports broadcasting arena. Leveraging Shankar's expertise, Viacom18 aims to expand its media and entertainment influence, enhancing its capability to secure premium content. This development is pivotal for Viacom18’s growth, especially in the context of acquiring marquee sports properties like the IPL.

Reliance, Disney to dominate Indian entertainment with streaming, TV assets

Reuters · 1y ago

Reliance, Disney to dominate Indian entertainment with streaming, TV assets

Indian conglomerate Reliance Industries, owned by Mukesh Ambani, has announced a partnership with Disney to combine their television and streaming assets in India. With over 750 million viewers, the collaboration will bring together channels such as Comedy Central and MTV from Reliance's Viacom18 and Disney Star's popular Hindi family dramas and Hollywood movies. Additionally, the partnership will merge Reliance's JioCinema and Disney's Hotstar, creating a library of over 200,000 hours of content. These developments will solidify their position in the Indian entertainment industry.

Viacom18 Vs FairPlay: Betting platform operator arrested for unlawfully streaming IPL 2023

Inc42 · 1y ago

Viacom18 Vs FairPlay: Betting platform operator arrested for unlawfully streaming IPL 2023

Gulam Abbas Muni, the operator of the betting platform FairPlay India, has been arrested by the cyber crime unit of Maharashtra Police for allegedly infringing the intellectual property rights of Viacom18 during the IPL. Viacom18 had filed a criminal complaint against FairPlay and its owners with the authorities. Muni has been remanded to police custody. The complaint includes allegations of copyright infringement, criminal conspiracy, and cheating, among others. Viacom18 had secured the digital rights to stream IPL matches for five years. The case is ongoing.

Media empire takes shape, with Reliance-Disney at helm

Livemint

Livemint · 1y ago

Media empire takes shape, with Reliance-Disney at helm

Reliance Industries and The Walt Disney Co. have formed a joint venture to establish a media powerhouse in India's rapidly growing media and entertainment market. The joint venture will merge the operations of Reliance's associate company, Viacom18 Media, with Disney's Star India, and will also receive an investment of INR 11,500 crore from Reliance Industries. The combined entity will have a valuation of INR 70,352 crore and will have exclusive rights to distribute Disney films and content assets in India. The joint venture aims to take on streaming giants like Netflix and Amazon in the Indian market.

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