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JioCinema’s New Viewership Milestone, Logs 62 Cr Reach In IPL 2024
Inc42
·
1y ago
Medial
JioCinema, the OTT platform led by Mukesh Ambani, experienced a significant increase in watch time during the IPL 2024, surpassing 35,000 crore minutes. Additionally, JioCinema's audience reach grew by over 38%, reaching a total of 62 crore viewers. This development follows reports of a possible merger between Reliance and Disney+Hotstar, combining the businesses of Viacom18 and Star India.
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IPL 2024: Disney Star got 44.8 crore viewers for first 26 matches
Thehindubusinessline
·
1y ago
Medial
Disney Star, the official broadcaster of IPL 2024, has seen a surge in TV viewership for the tournament, according to BARC data. In the first 22 days of IPL 2024, Disney Star has reached 44.8 crore viewers and accumulated 18,800 crore minutes of watch time on TV. The viewership for live broadcasts has grown by 8% compared to the last season, with match ratings increasing by 15%. The clash between MI and RCB on April 11 attracted 14.75 crore viewers who watched a total of 1,017 crore minutes of IPL coverage.
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To make the most of IPL season: Small brands join team qcomm for maximum impact
Economic Times
·
2m ago
Medial
Around 300 small and regional brands have joined quick commerce and food delivery platforms to capitalize on the Indian Premier League’s (IPL) viewership boost. Brands like Troovy chips and Samyang Ramen aim to enhance visibility during the IPL season. While these platforms charge high margins from smaller brands, they offer an opportunity to reach new markets. Many dining brands use IPL as a chance for increased discoverability despite high fees, leveraging online-only promotions for growth.
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Asia Cup 2023: Disney+ Hotstar Breaks Records With 2.8 Cr Peak Viewership During India-Pakistan Match
Inc42
·
1y ago
Medial
The India vs. Pakistan cricket match on Disney+ Hotstar achieved a record-breaking 2.8 crore concurrent viewers, setting a new digital viewership record for any India match. The previous record was 2.52 crore concurrent viewers for the 2019 Cricket World Cup semi-final against New Zealand. Disney+ Hotstar offered free streaming of the Asia Cup and ICC Men’s Cricket World Cup for mobile users, likely contributing to the surge in viewership. This move was seen as a strategic response to competition from JioCinema, which attracted 32 million viewers for the IPL 2023 final.
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JioCinema Gets 11.3 Cr Viewers On Day 1 Of IPL 2024
Inc42
·
1y ago
Medial
The Indian Premier League (IPL) 2024 has seen a significant increase in sponsorship deals with tech startups, with 32 startups associating with the tournament, a 68% rise from the previous year. The opening day of the IPL saw over 11.3 million viewers on Reliance-backed streaming platform JioCinema, experiencing a 51% YoY increase. JioCinema recorded 59 crore views and 660 crore minutes of watch time on the first day. The streaming platform had 18 sponsors and over 250 advertisers during the tournament. The Indian OTT streaming space is projected to reach $5.8 billion by 2029.
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Disney+Hotstar creates new viewership record of 3.5 crore in India-Pak match
Economic Times
·
1y ago
Medial
The India-Pakistan ICC Cricket World Cup match on Disney+Hotstar set a new viewership record with a peak concurrency of 3.5 crores, surpassing the previous record set during the IPL finale. The match was also shown in select cinema halls by PVR INOX, reporting high attendance. The official viewership numbers by BARC will be released later. Disney+Hotstar India Head expressed gratitude to fans and pledged to deliver an unmatched viewing experience throughout the ICC Men's Cricket World Cup.
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TATA IPL 2025 sets global viewership records across TV and digital platforms
YourStory
·
27d ago
Medial
The 18th TATA IPL achieved record-breaking viewership, surpassing one billion combined global viewers across TV and digital platforms. JioHotstar, the digital home for the league, saw a 29% year-on-year rise with 23.1 billion video views and 384.6 billion minutes watched. The final match set records with 892 million video views and a peak concurrency of 55 million digital viewers. Royal Challengers Bengaluru won their first IPL title, while JioStar introduced new features such as multi-language feeds.
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Entrepreneurs Bowled Over By Opportunities as Cricket Fever Sweeps India
VCCircle
·
1y ago
Medial
The Indian Premier League (IPL) is not just a successful startup in itself, but also a source of opportunities for other startups. This year, over 30 startups are participating in the IPL, with 14 direct-to-consumer (D2C) startups associated with Mumbai Indians and Royal Challengers Bangalore. Despite fintech startups reducing their involvement, the IPL's massive viewership count of 505 million is too enticing to ignore. Startups also benefit from the Startup Power Play initiative by IPL broadcaster Star Sports, offering one startup per match day the opportunity to showcase a TV commercial. Cricketers like Sachin Tendulkar, Virat Kohli, and MS Dhoni are also investing in startup brands, particularly in the D2C, gaming, and fintech sectors. Sports tech and entertainment apps that analyze post-match content are also gaining traction. Overall, the IPL continues to provide opportunities for startups across various sectors.
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LambdaTest net profit soars 62% to Rs 18 Cr in FY24
YourStory
·
8m ago
Medial
Cloud-based testing platform LambdaTest recorded a net profit of Rs 18.04 crore in the fiscal year ending March 31, 2024, marking a 62% increase from the previous year. Operating revenue also saw a significant boost of 53.6% to reach Rs 175.44 crore. The company's total revenue grew to Rs 177 crore, a 54% increase compared to the previous fiscal year. LambdaTest's expenses rose to Rs 152.80 crore, with employee benefit expenses surging to Rs 129.43 crore. The company offers an omnichannel software quality assurance platform and recently launched an AI test agent called KaneAI.
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Disney+ Hotstar Hits A New Record of 44 Mn Concurrent Viewers
Inc42
·
1y ago
Medial
On November 5, Disney+ Hotstar set a new record for live-streaming viewership with 44 million concurrent viewers during a cricket match between India and South Africa. This surpassed their previous record of 43 million viewers and was seen as a crucial moment for the platform amidst competition and potential takeover talks with Reliance. Despite a decline in subscriber base, the strategic move of providing free streaming for major cricket events resulted in impressive viewership numbers. The Indian video OTT market is expected to double and reach $12.5 billion by FY2030.
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Adda247 logs 88% jump in revenue to Rs 243 crore
Economic Times
·
1y ago
Medial
Adda247, an edtech startup backed by Google, has reported a revenue of ₹243.39 crore in the fiscal year 2024, showing an 88% YoY increase. The company also reduced its net loss by 66% to ₹101 crore. The growth can be attributed to existing verticals in government job exams and UPSC, as well as the introduction of the K13 vertical. Adda247 aims to achieve profitability by the end of this year and plans to expand its reach to more states and languages. It currently has around 1 million paid users and aims to reach 1.7 million by the end of the year.
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