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Disney Star dials up focus on ROI for brands ahead of IPL
Thehindubusinessline
ยท
1y ago
Medial
Disney Star, the official TV broadcaster of the Indian Premier League (IPL), is offering tailor-made ad packages to maximize return on investments (ROI) for brands. With an estimated reach of 505 million viewers and a 30% increase in TVR compared to the previous year, IPL on TV serves as a significant platform for brands. Brands have witnessed double-digit increases in brand recall and consideration scores through their association with IPL on TV. The broadcaster is seeing strong interest from various sectors and is also providing opportunities for startups and emerging brands to advertise during each IPL match.
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IPL 2024: Disney Star got 44.8 crore viewers for first 26 matches
Thehindubusinessline
ยท
1y ago
Medial
Disney Star, the official broadcaster of IPL 2024, has seen a surge in TV viewership for the tournament, according to BARC data. In the first 22 days of IPL 2024, Disney Star has reached 44.8 crore viewers and accumulated 18,800 crore minutes of watch time on TV. The viewership for live broadcasts has grown by 8% compared to the last season, with match ratings increasing by 15%. The clash between MI and RCB on April 11 attracted 14.75 crore viewers who watched a total of 1,017 crore minutes of IPL coverage.
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Disney introduces targeted ads for IPL in collaboration with Tata Play
Thehindubusinessline
ยท
1y ago
Medial
Star Sports has announced a collaboration with Tata Play, a leading DTH operator in India, to introduce targeted advertising during live sports broadcasts, specifically during the Tata Indian Premier League (IPL) season. This partnership allows advertisers to connect with affluent viewers in metro markets through precise targeting capabilities facilitated by Tata Play. This move follows JioCinema's introduction of targeted ads for IPL 2023, which proved successful for advertisers. Disney Star, the parent company of Star Sports, believes this collaboration with Tata Play will revolutionize the way advertisers engage with audiences during live sports broadcasts.
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IPL 17: Disney and Viacom18 merge to lure advertisers
Thehindubusinessline
ยท
1y ago
Medial
Disney and Viacom18 are working to attract advertisers for the upcoming 17th edition of the Indian Premier League (IPL). JioCinema has secured 18 sponsors and Disney Star has confirmed 15 sponsors, with more expected. The broadcasters are aiming for higher ad revenues for the 2024 edition, but the Indian general elections could disrupt schedules and impact advertising. JioCinema has introduced targeted advertising, and Star Sports is partnering with TATA Play to offer targeted ads in an industry first. Both broadcasters are expected to maintain similar ad rates as last year.
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Viacom18 picks up rights of ISL for 2 years at base price
Livemint
ยท
1y ago
Medial
The Indian Super League (ISL) is set to begin its 10th season on September 21, with Viacom18 taking over as the official broadcaster, replacing Disney Star. The move comes after Disney Star decided not to renew its rights due to losses and declining viewership. Viacom18 will stream ISL matches on its digital platform JioCinema for free. The deal was awarded at the base price of โน275 crore for the season, with the option to extend it for up to three more years. Viacom18's digital capabilities and focus on fan engagement were cited as key reasons for the partnership.
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Best IPL Advertisements: When Creativity Meets Cricket
StartupTalky
ยท
1y ago
Medial
The Indian Premier League (IPL) has witnessed several memorable and creative advertisements over the years. Some notable ones include DLF's "Manoranjan Ka Baap" in 2008, Vodafone's ZooZoo campaign in 2009, Pepsi's "Oh Yes Abhi!" campaign in 2013, Swiggy's "No Order Too Small" in 2018, Star Sports' "Game Banayenge Name" in 2019, and Disney+Hotstar's "India Ki Vibe Alag Hai" in 2021. These ads have successfully captured the spirit of IPL and resonated with cricket fans.
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JioCinemaโs New Viewership Milestone, Logs 62 Cr Reach In IPL 2024
Inc42
ยท
1y ago
Medial
JioCinema, the OTT platform led by Mukesh Ambani, experienced a significant increase in watch time during the IPL 2024, surpassing 35,000 crore minutes. Additionally, JioCinema's audience reach grew by over 38%, reaching a total of 62 crore viewers. This development follows reports of a possible merger between Reliance and Disney+Hotstar, combining the businesses of Viacom18 and Star India.
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Reliance, Disney working on terms to merge media operations in India: Report
Livemint
ยท
1y ago
Medial
Reliance Industries, headed by Mukesh Ambani, is reportedly in talks with Walt Disney Co to merge their media operations in India. Reliance's Viacom18 unit would absorb Disney's Star India through a share swap deal, with Reliance owning a 51% stake and Disney owning 49%. The unit's board is expected to have equal representation from both parties. This merger comes after Disney explored options to sell or find a partner for its India assets. Reliance has been increasing competition in the streaming market by marketing its platform, JioCinema, with free access to the IPL cricket tournament.
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IPL, other sporting events under merged RIL-Disney to be streamed on Hotstar
VCCircle
ยท
9m ago
Medial
Streaming of live sporting events, including the Indian Premier League (IPL), will be exclusively available on Disney's app, as part of the integration between Disney and Reliance in India. The merged entity, which created the country's biggest entertainment company, has not provided details on how they will operate together. Live cricket is highly popular and Reliance's JioCinema currently holds rights for events like the IPL, while Disney+ Hotstar has rights to other tournaments. The live sporting events will transition to Disney+ Hotstar, according to sources.
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Sponsors of Indian Premier League 2024 (IPL 2024)
StartupTalky
ยท
1y ago
Medial
The Indian Premier League (IPL) is a popular professional Twenty20 cricket league in India. It follows a round-robin group and knockout format with eight teams representing major Indian cities. The Tata Group has secured the title sponsorship rights for the IPL for the next five years, followed by sponsors like My11Circle, Angel One, RuPay, Star Sports, JioCinema, CEAT, Paytm, Dream11, Saudi Tourism Authority, Aramco, Mastercard, and DP World. The sponsorship partnerships aim to promote the brands and enhance the cricketing experience for fans. The prize money for IPL 2024 is yet to be announced.
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Disney Star faces potential $2 Bn downgrade by Reliance amid Zee-Sony fallout
Inc42
ยท
1y ago
Medial
Disney Star's valuation may face a potential $2 billion hit following the failed merger between Sony and Zee Entertainment. Zee claims that the ICC TV contract with Disney Star was dependent on the successful completion of their merger with Sony. However, Disney Star disputes this claim. Reliance Industries is closely monitoring the situation as it could affect the value of Disney Star, particularly regarding the ICC TV deal. The fallout from Zee disputing a $1.5 billion sub-licensing deal for ICC has raised concerns about Reliance's downgrade of Disney Star.
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