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News on Medial
How IPL Is Churning BCCI's Economy
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) has seen a tremendous increase in its brand value, reaching $10.7 billion in 2023. This makes it one of the most valuable sports leagues globally. The IPL has also had a significant impact on India's economy, boosting tourism and creating job opportunities. It has helped increase media exposure for tier-2 cities, leading to infrastructure development and an influx of tourists. The league has also been a lucrative platform for advertising and sponsorship, generating revenue for both the IPL and the participating brands. Overall, the IPL has become a major contributor to India's GDP and solidified its position as a premier cricketing destination.
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Related News
IPL Business Model: Bigger than the NBA & La Liga
YourStory
·
1y ago
Medial
The Indian Premier League (IPL) is a global cricket phenomenon with a brand value of $10.7 billion in 2024. It earns through broadcast rights, sponsorships, ticket sales, merchandise, and digital streams. The IPL has not only boosted India's economy by creating jobs and boosting tourism but also put Indian cricket on the international map and fostered a vibrant sports ecosystem.
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IPL, other sporting events under merged RIL-Disney to be streamed on Hotstar
VCCircle
·
9m ago
Medial
Streaming of live sporting events, including the Indian Premier League (IPL), will be exclusively available on Disney's app, as part of the integration between Disney and Reliance in India. The merged entity, which created the country's biggest entertainment company, has not provided details on how they will operate together. Live cricket is highly popular and Reliance's JioCinema currently holds rights for events like the IPL, while Disney+ Hotstar has rights to other tournaments. The live sporting events will transition to Disney+ Hotstar, according to sources.
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NASA’s Webb finds cold giant planet caught in cosmic tug of war: Here’s why it intrigues scientists
Economic Times
·
1m ago
Medial
NASA’s James Webb Space Telescope captured an image of 14 Herculis c, a cold exoplanet 58.4 light-years away. This frozen giant, seven times Jupiter's mass, orbits in an unusual 'X' pattern with another planet, possibly due to a third planet's ejection. With JWST, astronomers detected carbon dioxide and monoxide in its atmosphere, revealing atmospheric churning. The discovery provides insights into planetary evolution and how planetary systems form and stabilize after initial chaos.
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Dream11, PhonePe, Others In Race For IPL Partnership
Inc42
·
1y ago
Medial
Nine major companies, including Dream11 and Ceat, have purchased the tender document for the Indian Premier League (IPL) associate and special partner slots. Newer companies like Cred, Upstox, and Paytm have opted out, possibly due to cost reduction. The deadline for bids is February 21. IPL is a highly watched event in India, with last year's edition attracting 505 million viewers. Redseer reports that IPL 2023 generated a gross gaming revenue of around Rs 2,800 crore, with a 24% increase from IPL 2022. Advertising revenue for IPL 2023 is estimated to be approximately Rs 10,000 crore.
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Disney Star dials up focus on ROI for brands ahead of IPL
Thehindubusinessline
·
1y ago
Medial
Disney Star, the official TV broadcaster of the Indian Premier League (IPL), is offering tailor-made ad packages to maximize return on investments (ROI) for brands. With an estimated reach of 505 million viewers and a 30% increase in TVR compared to the previous year, IPL on TV serves as a significant platform for brands. Brands have witnessed double-digit increases in brand recall and consideration scores through their association with IPL on TV. The broadcaster is seeing strong interest from various sectors and is also providing opportunities for startups and emerging brands to advertise during each IPL match.
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Having Good Innings? Meet The 32 Startups High On IPL Frenzy This Year
Inc42
·
1y ago
Medial
A total of 32 startups will be participating in this year's Indian Premier League (IPL), marking a 68% increase from the previous year. Startups like Dream11, CRED, Upstox, and boAt have secured key sponsorships with various IPL teams. However, some startups, including The Souled Store, Unacademy, Swiggy Instamart, Open, and Cars24, have chosen not to participate in this year's IPL. The startup participation in the IPL is seen as a positive sign of an improving funding environment in the Indian startup ecosystem.
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8 Ways on How IPL Franchise Earn Money
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is a cricket tournament that generates revenue through various channels. Media rights, ticket sales, merchandising, selling stake, sponsorship, prize money, brand value, and unlisted shares are among the ways IPL teams make money. Media rights contribute the most to teams' earnings, with broadcasters paying massive amounts to broadcast the matches. Ticket sales provide revenue from the sale of tickets for matches, while merchandising involves selling official IPL merchandise. Selling stakes in franchises can also lead to significant gains. Sponsorships and brand value are important sources of income, and prize money is distributed among winning teams. Finally, some IPL franchises offer unlisted shares for trading, generating capital for the team.
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How IPL Teams Turn Excitement into Revenue
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is not just a thrilling cricket tournament; it's a multi-billion-dollar business. The revenue for IPL franchises comes from various sources, including the Board of Control for Cricket in India's guaranteed share from broadcasting rights, residual share from broadcasting rights negotiated by some franchises, lucrative sponsorship deals, ticket sales, merchandise sales, and prize money. However, the financial success of the IPL also presents challenges such as salary inflation and ethical concerns. To ensure sustainable growth, franchises need to focus on fan engagement, digital monetization, and grassroots development. Despite these challenges, the IPL continues to be a major economic force within the Indian sporting landscape.
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Sponsors of Indian Premier League 2024 (IPL 2024)
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is a popular professional Twenty20 cricket league in India. It follows a round-robin group and knockout format with eight teams representing major Indian cities. The Tata Group has secured the title sponsorship rights for the IPL for the next five years, followed by sponsors like My11Circle, Angel One, RuPay, Star Sports, JioCinema, CEAT, Paytm, Dream11, Saudi Tourism Authority, Aramco, Mastercard, and DP World. The sponsorship partnerships aim to promote the brands and enhance the cricketing experience for fans. The prize money for IPL 2024 is yet to be announced.
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BCCI in talks with BYJU'S to settle dispute over ₹158 crore dues
Internet
·
1y ago
Medial
The Board of Control for Cricket in India (BCCI) told the National Company Law Appellate Tribunal (NCLAT) on Tuesday that it is in talks with Byju Raveendran to settle its dispute with BYJU'S-parent Think and Learn. The startup was admitted into insolvency earlier this month over BCCI's plea. The dispute is over dues worth ₹158 crore related to sponsorship rights.
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