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| 21dIPL Business Model: Bigger than the NBA & La Liga
The Indian Premier League (IPL) is a global cricket phenomenon with a brand value of $10.7 billion in 2024. It earns through broadcast rights, sponsorships, ticket sales, merchandise, and digital streams. The IPL has not only boosted India's economy by creating jobs and boosting tourism but also put Indian cricket on the international map and fostered a vibrant sports ecosystem.
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