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How IPL Teams Turn Excitement into Revenue
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is not just a thrilling cricket tournament; it's a multi-billion-dollar business. The revenue for IPL franchises comes from various sources, including the Board of Control for Cricket in India's guaranteed share from broadcasting rights, residual share from broadcasting rights negotiated by some franchises, lucrative sponsorship deals, ticket sales, merchandise sales, and prize money. However, the financial success of the IPL also presents challenges such as salary inflation and ethical concerns. To ensure sustainable growth, franchises need to focus on fan engagement, digital monetization, and grassroots development. Despite these challenges, the IPL continues to be a major economic force within the Indian sporting landscape.
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Related News
8 Ways on How IPL Franchise Earn Money
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is a cricket tournament that generates revenue through various channels. Media rights, ticket sales, merchandising, selling stake, sponsorship, prize money, brand value, and unlisted shares are among the ways IPL teams make money. Media rights contribute the most to teams' earnings, with broadcasters paying massive amounts to broadcast the matches. Ticket sales provide revenue from the sale of tickets for matches, while merchandising involves selling official IPL merchandise. Selling stakes in franchises can also lead to significant gains. Sponsorships and brand value are important sources of income, and prize money is distributed among winning teams. Finally, some IPL franchises offer unlisted shares for trading, generating capital for the team.
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IPL becomes a decacorn with a valuation of nearly Rs 90,000 crore
IndianStartupNews
·
1y ago
Medial
Indian Premier League (IPL) has reached a decacorn status, becoming one of the few Indian startups valued at over $10 billion, according to a report by Brand Finance. With a 28% increase in valuation, IPL's growth has been driven by factors including full-capacity stadiums, increased viewer consumption, a lucrative media rights deal, expansion of the revenue pool, addition of two franchise teams, and the launch of the Women's Premier League. Mumbai Indians tops the list as the most valuable IPL franchise, followed by Chennai Super Kings. IPL franchises are also expanding their global reach.
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Most Valuable IPL Teams 2024
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is a highly popular cricket league known for its star-studded teams and exciting matches. This article focuses on the financial aspects of the IPL, highlighting the most valuable teams in terms of brand value. The top five teams in terms of brand value for 2024 are Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Royal Challengers Bangalore, and Gujarat Titans. These teams have consistently performed well on the field and have managed to attract a loyal fan base, contributing to their high brand value.
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Factors That Transform an IPL Team into a High-End Brand
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) has seen a significant increase in brand value, reaching $10.7 billion after the 2023 season, a growth of 28%. The Mumbai Indians are currently the most valuable franchise brand in the IPL, followed by the Chennai Super Kings. The Gujarat Titans experienced a notable rise in brand value, moving from eighth to fifth place. The brand value of IPL teams factors in aspects such as celebrity endorsements, popular performers, advertising strategies, and team performance. The Delhi Capitals struggle with a poor performance, while teams like CSK, MI, and KKR have consistently excelled.
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Having Good Innings? Meet The 32 Startups High On IPL Frenzy This Year
Inc42
·
1y ago
Medial
A total of 32 startups will be participating in this year's Indian Premier League (IPL), marking a 68% increase from the previous year. Startups like Dream11, CRED, Upstox, and boAt have secured key sponsorships with various IPL teams. However, some startups, including The Souled Store, Unacademy, Swiggy Instamart, Open, and Cars24, have chosen not to participate in this year's IPL. The startup participation in the IPL is seen as a positive sign of an improving funding environment in the Indian startup ecosystem.
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Retailers must bridge the gap between traffic and sales: McKinsey
Inshorts
·
3m ago
Medial
According to Mckinsey, retailers are focusing more on the customer-centric approach, but several traditional retailers are yet to alter their business practices. It is easy to drive traffic, but the real challenge begins when it is time to turn that interest into revenue. Learn how to bridge the conversion gap with a funnel that guides prospects from awareness to action.
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Dream11, PhonePe, Others In Race For IPL Partnership
Inc42
·
1y ago
Medial
Nine major companies, including Dream11 and Ceat, have purchased the tender document for the Indian Premier League (IPL) associate and special partner slots. Newer companies like Cred, Upstox, and Paytm have opted out, possibly due to cost reduction. The deadline for bids is February 21. IPL is a highly watched event in India, with last year's edition attracting 505 million viewers. Redseer reports that IPL 2023 generated a gross gaming revenue of around Rs 2,800 crore, with a 24% increase from IPL 2022. Advertising revenue for IPL 2023 is estimated to be approximately Rs 10,000 crore.
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Sponsors of Indian Premier League 2024 (IPL 2024)
StartupTalky
·
1y ago
Medial
The Indian Premier League (IPL) is a popular professional Twenty20 cricket league in India. It follows a round-robin group and knockout format with eight teams representing major Indian cities. The Tata Group has secured the title sponsorship rights for the IPL for the next five years, followed by sponsors like My11Circle, Angel One, RuPay, Star Sports, JioCinema, CEAT, Paytm, Dream11, Saudi Tourism Authority, Aramco, Mastercard, and DP World. The sponsorship partnerships aim to promote the brands and enhance the cricketing experience for fans. The prize money for IPL 2024 is yet to be announced.
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Why has the sum assured under the IPL's insurance policy shot up this year?
Money Control
·
1y ago
Medial
The sum assured for insurance taken by the Indian Premier League (IPL) and its teams has been increasing due to various reasons such as risks and uncertainty during matches, player injuries, and other issues. Insurance is obtained for players, matches, and venues, with coverage including medical and general insurance for players and insurance for venues where matches are scheduled. The increase in the sum assured is attributed to greater awareness of the risks involved in the league, with teams opting for per-match insurance after facing challenges during the pandemic. Overall, insurance for the IPL falls under the general insurance category.
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Fantasy gaming platform Dream11 makes its IPL debut and onboards 11 lakh new users
IndianStartupNews
·
1y ago
Medial
The Indian Premier League (IPL) has resulted in a surge of new users for fantasy gaming platform Dream11, with 1.1 million users signing up on the first day of the tournament. The platform also reported a record 15.01 million concurrent users, demonstrating its popularity. Dream11 offers skill-based virtual cricket games, allowing users to compete and win rewards. The company has expanded its presence by partnering with eight IPL teams and experienced significant growth in its user base, including a 79% increase in female users.
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