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Factors That Transform an IPL Team into a High-End Brand

StartupTalky

StartupTalky · 1y ago

The Indian Premier League (IPL) has seen a significant increase in brand value, reaching $10.7 billion after the 2023 season, a growth of 28%. The Mumbai Indians are currently the most valuable franchise brand in the IPL, followed by the Chennai Super Kings. The Gujarat Titans experienced a notable rise in brand value, moving from eighth to fifth place. The brand value of IPL teams factors in aspects such as celebrity endorsements, popular performers, advertising strategies, and team performance. The Delhi Capitals struggle with a poor performance, while teams like CSK, MI, and KKR have consistently excelled.

Related News

8 Ways on How IPL Franchise Earn Money

StartupTalky

StartupTalky · 1y ago

8 Ways on How IPL Franchise Earn Money

The Indian Premier League (IPL) is a cricket tournament that generates revenue through various channels. Media rights, ticket sales, merchandising, selling stake, sponsorship, prize money, brand value, and unlisted shares are among the ways IPL teams make money. Media rights contribute the most to teams' earnings, with broadcasters paying massive amounts to broadcast the matches. Ticket sales provide revenue from the sale of tickets for matches, while merchandising involves selling official IPL merchandise. Selling stakes in franchises can also lead to significant gains. Sponsorships and brand value are important sources of income, and prize money is distributed among winning teams. Finally, some IPL franchises offer unlisted shares for trading, generating capital for the team.

IPL becomes a decacorn with a valuation of nearly Rs 90,000 crore

IndianStartupNews

IndianStartupNews · 1y ago

IPL becomes a decacorn with a valuation of nearly Rs 90,000 crore

Indian Premier League (IPL) has reached a decacorn status, becoming one of the few Indian startups valued at over $10 billion, according to a report by Brand Finance. With a 28% increase in valuation, IPL's growth has been driven by factors including full-capacity stadiums, increased viewer consumption, a lucrative media rights deal, expansion of the revenue pool, addition of two franchise teams, and the launch of the Women's Premier League. Mumbai Indians tops the list as the most valuable IPL franchise, followed by Chennai Super Kings. IPL franchises are also expanding their global reach.

Most Valuable IPL Teams 2024

StartupTalky

StartupTalky · 1y ago

Most Valuable IPL Teams 2024

The Indian Premier League (IPL) is a highly popular cricket league known for its star-studded teams and exciting matches. This article focuses on the financial aspects of the IPL, highlighting the most valuable teams in terms of brand value. The top five teams in terms of brand value for 2024 are Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Royal Challengers Bangalore, and Gujarat Titans. These teams have consistently performed well on the field and have managed to attract a loyal fan base, contributing to their high brand value.

To make the most of IPL season: Small brands join team qcomm for maximum impact

Economic Times

Economic Times · 3m ago

To make the most of IPL season: Small brands join team qcomm for maximum impact

Around 300 small and regional brands have joined quick commerce and food delivery platforms to capitalize on the Indian Premier League’s (IPL) viewership boost. Brands like Troovy chips and Samyang Ramen aim to enhance visibility during the IPL season. While these platforms charge high margins from smaller brands, they offer an opportunity to reach new markets. Many dining brands use IPL as a chance for increased discoverability despite high fees, leveraging online-only promotions for growth.

Disney Star dials up focus on ROI for brands ahead of IPL

Thehindubusinessline

Thehindubusinessline · 1y ago

Disney Star dials up focus on ROI for brands ahead of IPL

Disney Star, the official TV broadcaster of the Indian Premier League (IPL), is offering tailor-made ad packages to maximize return on investments (ROI) for brands. With an estimated reach of 505 million viewers and a 30% increase in TVR compared to the previous year, IPL on TV serves as a significant platform for brands. Brands have witnessed double-digit increases in brand recall and consideration scores through their association with IPL on TV. The broadcaster is seeing strong interest from various sectors and is also providing opportunities for startups and emerging brands to advertise during each IPL match.

These premium appliances are turning heads: Find out what the buzz is all about

Livemint

Livemint · 10m ago

These premium appliances are turning heads: Find out what the buzz is all about

Summary: AI has made significant advancements in the form of smart appliances that are designed to simplify and streamline daily tasks. Examples include the Wonderchef Chef Magic, a versatile all-in-one kitchen robot, the Baby Brezza Formula Pro dispenser for hassle-free baby formula preparation, the Bartesian Premium Cocktail and Margarita Machine for effortless cocktail mixing, and the Braun IPL 5152 Hair Removal System for long-lasting hair reduction. These smart appliances offer convenience, efficiency, and connectivity to transform homes into smarter spaces.

How IPL Is Churning BCCI's Economy

StartupTalky

StartupTalky · 1y ago

How IPL Is Churning BCCI's Economy

The Indian Premier League (IPL) has seen a tremendous increase in its brand value, reaching $10.7 billion in 2023. This makes it one of the most valuable sports leagues globally. The IPL has also had a significant impact on India's economy, boosting tourism and creating job opportunities. It has helped increase media exposure for tier-2 cities, leading to infrastructure development and an influx of tourists. The league has also been a lucrative platform for advertising and sponsorship, generating revenue for both the IPL and the participating brands. Overall, the IPL has become a major contributor to India's GDP and solidified its position as a premier cricketing destination.

Malaki raises funds; R Ashwin backs VOC Automotive

VCCircle

VCCircle · 4m ago

Malaki raises funds; R Ashwin backs VOC Automotive

Malaki, a premium beverage brand, raised Rs 5.7 crore in seed funding led by Venture Catalysts. Founded in 2020 by Mohit and Ashish Bhatia, Malaki aims to expand into the quick commerce and high-end hospitality sectors while increasing its urban market presence. Meanwhile, VOC Automotive, a multi-brand two-wheeler service network, announced cricketer Ravichandran Ashwin as a strategic investor and brand ambassador. The company plans to expand its store count significantly.

Nasher Miles looking at maiden funding round by end of this year

VCCircle

VCCircle · 1y ago

Nasher Miles looking at maiden funding round by end of this year

Nasher Miles, an omnichannel luggage brand, is looking to raise its first institutional round of funding by the end of this year. The Mumbai-based brand aims to use the funds to support its offline expansion and expand its team. Nasher Miles competes with other brands such as Mokobara and Uppercase in the luggage market.

IPL Business Model: Bigger than the NBA & La Liga

YourStory

YourStory · 1y ago

IPL Business Model: Bigger than the NBA & La Liga

The Indian Premier League (IPL) is a global cricket phenomenon with a brand value of $10.7 billion in 2024. It earns through broadcast rights, sponsorships, ticket sales, merchandise, and digital streams. The IPL has not only boosted India's economy by creating jobs and boosting tourism but also put Indian cricket on the international map and fostered a vibrant sports ecosystem.

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