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Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men

EntrackrEntrackr · 4h ago
Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men
Medial

Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men Honasa Consumer, the parent company of Mamaearth has made a strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. According to a stock exchange filing, Honasa Consumer has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men, through a secondary transaction at Rs 195 crore. The deal structure includes Honasa’s acquisition of the remaining 5% stake after 12 months, subject to predefined valuation criteria. The move marks Honasa’s formal expansion into the men’s personal grooming segment, a category it has so far approached indirectly through its broader portfolio of brands. Launched in August 2022 by Trisha Reddy Talasani, Reginald Men has a strong niche in the premium men’s personal care space. The brand, which focuses largely on sunscreen and serums, recorded over Rs 70 crore in revenue with nearly 25% EBITDA in the twelve-month period between November 2024 and October 2025, as per the filing. The acquisition also strengthens Honasa’s presence in South India, where Reginald Men generates a majority of its revenue. “We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision,” said Varun Alagh, co-founder and CEO of Honasa Consumer, as given in the stock filing. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up a 25% stake in Couch Commerce Private Limited which owns the brand “Fang Oral Care” for a consideration of up to Rs 10 crores.

On listing day, Honasa founders say they are eyeing a global play for the personal-care company

Economic TimesEconomic Times · 2y ago
On listing day, Honasa founders say they are eyeing a global play for the personal-care company
Medial

Honasa Consumer, the parent company of beauty and personal care brand Mamaearth, has listed on the stock exchanges and aims to take Indian skincare products global. The company's CEO expressed the desire to make Indian beauty a global phenomenon, following the success of global beauty companies like French and Korean brands. Honasa Consumer's IPO was oversubscribed, and the company plans to expand Mamaearth's presence in international markets by appointing channel partners. The listing is seen as a significant milestone for the company's growth and future opportunities in the beauty and personal care sector. (source: https://economictimes.indiatimes.com/tech/technology/on-listing-day-honasa-founders-say-they-are-eyeing-a-global-play-for-the-personal-care-company/articleshow/105034734.cms)

Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market

Economic TimesEconomic Times · 1y ago
Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market
Medial

Honasa Consumer Ltd., the parent company of India's personal-care brand Mamaearth, is gaining traction in the Indian beauty market by offering products made with local natural ingredients and tailored for Indian consumers. Unlike international competitors who mostly offer their global product portfolios, Honasa's brands, including Mamaearth, Staze, Aqualogica, and Dr. Sheth's, are designed specifically for Indian preferences. With a rapidly expanding middle class and a projected annual growth rate of 10% between 2022 and 2027, the Indian beauty and personal-care industry is attracting the attention of niche brands like Honasa Consumer, which recently reported strong financial results.

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