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Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men

EntrackrEntrackr · 2m ago
Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men
Medial

Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men Honasa Consumer, the parent company of Mamaearth has made a strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. According to a stock exchange filing, Honasa Consumer has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men, through a secondary transaction at Rs 195 crore. The deal structure includes Honasa’s acquisition of the remaining 5% stake after 12 months, subject to predefined valuation criteria. The move marks Honasa’s formal expansion into the men’s personal grooming segment, a category it has so far approached indirectly through its broader portfolio of brands. Launched in August 2022 by Trisha Reddy Talasani, Reginald Men has a strong niche in the premium men’s personal care space. The brand, which focuses largely on sunscreen and serums, recorded over Rs 70 crore in revenue with nearly 25% EBITDA in the twelve-month period between November 2024 and October 2025, as per the filing. The acquisition also strengthens Honasa’s presence in South India, where Reginald Men generates a majority of its revenue. “We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision,” said Varun Alagh, co-founder and CEO of Honasa Consumer, as given in the stock filing. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up a 25% stake in Couch Commerce Private Limited which owns the brand “Fang Oral Care” for a consideration of up to Rs 10 crores.

Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market

Economic TimesEconomic Times · 1y ago
Mamaearth parent bets on made-for-India goods in world’s fastest growing beauty market
Medial

Honasa Consumer Ltd., the parent company of India's personal-care brand Mamaearth, is gaining traction in the Indian beauty market by offering products made with local natural ingredients and tailored for Indian consumers. Unlike international competitors who mostly offer their global product portfolios, Honasa's brands, including Mamaearth, Staze, Aqualogica, and Dr. Sheth's, are designed specifically for Indian preferences. With a rapidly expanding middle class and a projected annual growth rate of 10% between 2022 and 2027, the Indian beauty and personal-care industry is attracting the attention of niche brands like Honasa Consumer, which recently reported strong financial results.

Honasa posts Rs 602 Cr revenue in Q3 FY26; profit doubles

EntrackrEntrackr · 8d ago
Honasa posts Rs 602 Cr revenue in Q3 FY26; profit doubles
Medial

Honasa Consumer Limited, the parent company of personal care brand MamaEarth, has announced its financial results for the third quarter of the ongoing fiscal year (Q3 FY26) on Thursday. The Gurugram-based company reported a 16.2% year-on-year growth in scale, while its profit after tax (PAT) grew 93% in the same period. Honasa’s revenue from operations increased to Rs 602 crore in Q3 FY26 from Rs 518 crore in Q3 FY25, its financial statements accessed from the National Stock Exchange (NSE) show. For the nine-month period, Honasa’s operating revenue increased 13.2% to Rs 1735 crore from Rs 1533 crore, a year earlier. The Gurugram-based company has not disclosed its revenue breakdown for the last quarter. It also added Rs 21 crore from non-operating activities which tallied its overall revenue to Rs 622 crore in Q3 FY26. For the D2C brand, the cost of procurement of products accounted for 34% of the overall expenditure. This cost increased by 19.6% to Rs 189 crore in Q3 FY26 from Rs 158 crore in Q3 FY25. Meanwhile, employee benefit expenses rose 18% to Rs 71 crore in Q3 FY26 from Rs 60 crore in Q3 FY25. Marketing, legal, rent, and other overheads led the total expenditure increased by 8.5% to Rs 550 crore in Q3 FY26 as compared to Rs 507 crore in Q3 FY25. In the end, the company’s profit after tax nearly doubled to Rs 50 crore in Q3 FY26, from Rs 26 crore in Q3 FY25. On a sequential basis, the company’s profit increased 28% from Rs 39 crore in Q2 FY25. During the period, the company entered the men's grooming market by acquiring a 95% stake in South India-focused Reginald Men (owned by BTM Ventures Pvt Ltd) for Rs 195 crore via a secondary transaction. Honasa’s co-founder and promoter Varun Alagh also increased his equity stake in the company to 32.45% through a Rs 50 Cr block deal during the quarter. At the end of today’s trading session, MamaEarth parent’s shares were trading at Rs 298 with a total market capitalization of Rs 9,725 crore ($1.1 billion).

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