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Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men

EntrackrEntrackr · 1h ago
Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men
Medial

Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men Honasa Consumer, the parent company of Mamaearth has made a strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. According to a stock exchange filing, Honasa Consumer has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men, through a secondary transaction at Rs 195 crore. The deal structure includes Honasa’s acquisition of the remaining 5% stake after 12 months, subject to predefined valuation criteria. The move marks Honasa’s formal expansion into the men’s personal grooming segment, a category it has so far approached indirectly through its broader portfolio of brands. Launched in August 2022 by Trisha Reddy Talasani, Reginald Men has a strong niche in the premium men’s personal care space. The brand, which focuses largely on sunscreen and serums, recorded over Rs 70 crore in revenue with nearly 25% EBITDA in the twelve-month period between November 2024 and October 2025, as per the filing. The acquisition also strengthens Honasa’s presence in South India, where Reginald Men generates a majority of its revenue. “We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision,” said Varun Alagh, co-founder and CEO of Honasa Consumer, as given in the stock filing. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up a 25% stake in Couch Commerce Private Limited which owns the brand “Fang Oral Care” for a consideration of up to Rs 10 crores.

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Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X

EntrackrEntrackr · 1m ago
Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X
Medial

Men’s grooming brand Beardo, owned by FMCG giant Marico, crossed the Rs 200 crore revenue milestone for the first time since the acquisition. The company posted a 23.7% rise in revenue and a 3.6X jump in profit after tax (PAT) in the same period. According to its standalone financial statements sourced from the Registrar of Companies (RoC), Beardo’s revenue from operations rose to Rs 214 crore in FY25 from Rs 173 crore in FY24. At the same time, the company’s profit after tax climbed to Rs 13 crore from Rs 3.63 crore a year earlier, while total income stood at Rs 215 crore. The growth was steered by tighter cost management and higher operating efficiency. The company’s total expenses grew 17.3% YoY to Rs 197 crore, slower than topline expansion, leading to improved profitability. When it comes to burn, the cost of materials consumed grew 39.3% to Rs 94 crore in FY25, whereas the employee benefits and other costs stood at Rs 14 crore and Rs 52 crore, respectively. Beardo’s EBITDA margin more than doubled to 7.1% from 3.4% in FY24, while its ROCE stood at a healthy 57% during the fiscal year ending March 2025. Beardo’s board noted in its annual filing that FY25 marked the first year it crossed the Rs 200 crore revenue mark, adding that the company expects to “achieve new heights in the coming years.” The grooming brand continues to focus on hair styling, perfumes, and skincare categories, which together contribute over 90% of its turnover. Since its acquisition by Marico in 2017, Beardo has transitioned from a D2C startup to a structured FMCG subsidiary, with better supply chain control, offline expansion, and cost efficiency. The appointment of Siddharth Vaya as whole-time director in April 2024 also reflects Marico’s increased strategic oversight. On the balance sheet front, Beardo’s total assets grew 44% to Rs 72 crore, supported by a 39.5% increase in current assets to Rs 60 crore. On a unit level, it spent Rs 0.92 to earn a rupee in FY25. In the men’s personal care space, it competes with peers such as The Man Company, Ustraa, and Bombay Shaving Company.

Bombay Shaving Company raises Rs 136 Cr ahead of planned IPO

EntrackrEntrackr · 29d ago
Bombay Shaving Company raises Rs 136 Cr ahead of planned IPO
Medial

Bombay Shaving Company raises Rs 136 Cr ahead of planned IPO Men’s grooming brand Bombay Shaving Company has closed a funding round of Rs 136 crore ($15.3 million) in a combination of primary and secondary infusions. The round was led by Sixth Sense Ventures, with participation from founder and CEO Shantanu Deshpande, Patni Family Office, GII and HNIs, and ex-Indian cricketer Rahul Dravid. According to TheKredible, the Gurugram-based company has raised a total of $51.5 million in previous funding rounds. The fresh proceeds will be allocated towards expanding its omnichannel presence, deepening retail reach, and investing in capabilities and brand-building to strengthen leadership across high-growth segments, Bombay Shaving Company said in a press release. Founded in 2015 by Shantanu Deshpande, Bombay Shaving Company offers a wide range of products for men and women across categories like shaving, hair care, beard care, and skin care, and has expanded to include a women's hair removal line. This fundraise marks a strategic step toward consolidation as the brand prepares for a potential IPO. According to the company, it has reported a net revenue run rate of over Rs 550 crore and achieved PAT profitability, doubling its performance compared to FY25. “Focusing on fast-evolving consumer needs, designing never-seen-before high quality products at competitive prices, and building brand remains core to what we do. We intend to continue this performance and take the company public soon. The idea is to do it sooner rather than later and carry the retail investor on our growth journey,” said Deshpande. The brand claims to have garnered strong double digit market shares in core categories with particular growth in trimmers and electric shavers as well as the women’s category through brand Bombae. Bombay Shaving Company competes with Ustraa, Beardo, and The Man Company in the grooming segment.

Mobikwik enters stock broking biz with new subsidiary

EntrackrEntrackr · 8m ago
Mobikwik enters stock broking biz with new subsidiary
Medial

Mobikwik enters stock broking biz with new subsidiary Fintech firm Mobikwik is entering the securities broking space with the launch of its wholly owned subsidiary, Mobikwik Securities Broking Private Limited (MSBPL). The company has received approval from the Ministry of Corporate Affairs, as disclosed in a recent filing with the National Stock Exchange (NSE). With this move, Mobikwik aims to broaden its financial services portfolio by offering stock and commodity brokerage services. According to the disclosure, MSBPL will engage in trading shares, stocks, securities, debt instruments, commodities, currencies, and derivatives. The subsidiary also plans to acquire memberships with stock and commodity exchanges both in India and internationally. Mobikwik Securities Broking Private Limited has been set up with an initial capital of Rs 1 lakh, while the parent company plans to infuse an additional Rs 2 crore in one or more tranches. With this move, the company will enter the crowded stock broking space, which is currently dominated by players like Zerodha, Groww, and AngelOne. At present, Groww leads the pack with the highest number of active users, followed by Zerodha, AngelOne, Upstox, and ICICI Direct. MobiKwik’s registered user base has grown to 172 million, along with a merchant network of 5 million, the company said in the last quarter. The company’s payment GMV doubled year-on-year to Rs 29,400 crore. In the third quarter of the current fiscal year, MobiKwik reported revenue of Rs 269 crore, while its losses stood at Rs 55.2 crore during the same period. MobiKwik’s shares are currently trading at Rs 308 apiece, with a total market capitalization of Rs 2,393 crore (approximately $278 million). The company also hit its 52-week low of Rs 231 on March 17.

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