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Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men

EntrackrEntrackr · 27d ago
Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men
Medial

Mamaearth’s parent enters men’s grooming space with acquisition of Reginald Men Honasa Consumer, the parent company of Mamaearth has made a strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. According to a stock exchange filing, Honasa Consumer has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men, through a secondary transaction at Rs 195 crore. The deal structure includes Honasa’s acquisition of the remaining 5% stake after 12 months, subject to predefined valuation criteria. The move marks Honasa’s formal expansion into the men’s personal grooming segment, a category it has so far approached indirectly through its broader portfolio of brands. Launched in August 2022 by Trisha Reddy Talasani, Reginald Men has a strong niche in the premium men’s personal care space. The brand, which focuses largely on sunscreen and serums, recorded over Rs 70 crore in revenue with nearly 25% EBITDA in the twelve-month period between November 2024 and October 2025, as per the filing. The acquisition also strengthens Honasa’s presence in South India, where Reginald Men generates a majority of its revenue. “We are deeply inspired by what the Reginald Men team has built in such a short span. Their understanding of the modern male consumer aligns perfectly with Honasa’s long-term vision,” said Varun Alagh, co-founder and CEO of Honasa Consumer, as given in the stock filing. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up a 25% stake in Couch Commerce Private Limited which owns the brand “Fang Oral Care” for a consideration of up to Rs 10 crores.

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Varun Alagh increases his stake in Honasa to 32.45% via Rs 50 Cr block deal

EntrackrEntrackr · 6d ago
Varun Alagh increases his stake in Honasa to 32.45% via Rs 50 Cr block deal
Medial

Varun Alagh increases his stake in Honasa to 32.45% via Rs 50 Cr block deal Mamaearth’s parent Honasa Consumer’s co-founder and promoter Varun Alagh has increased his equity stake in the company through a block deal on December 29, 2025. According to Honasa’s exchange filing, Alagh bought 18,51,851 equity shares, representing 0.57% of the company’s total share capital, at Rs 270 per share, taking the transaction value to about Rs 50 crore. As disclosed on the NSE, these shares were purchased from Fireside Ventures Investment Fund. Following this acquisition, his total shareholding has risen to 10.56 crore shares, accounting for 32.45% of Honasa’s equity. The filing further added that the aggregate shareholding of the promoter and promoter group has increased to 35.54%, translating into 11.56 crore shares. The development comes soon after Honasa’s strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. The company has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men through a secondary transaction at Rs 195 crore. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up 25% stake in Couch Commerce Private Limited which owns brand “Fang Oral Care” for a consideration of upto Rs 10 crores. Mamaearth parent’s shares are trading at Rs 275 per share (as of 15:25 PM), with a total marketing capitalization of Rs 8,955 crore ($1 billion).

Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X

EntrackrEntrackr · 2m ago
Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X
Medial

Men’s grooming brand Beardo, owned by FMCG giant Marico, crossed the Rs 200 crore revenue milestone for the first time since the acquisition. The company posted a 23.7% rise in revenue and a 3.6X jump in profit after tax (PAT) in the same period. According to its standalone financial statements sourced from the Registrar of Companies (RoC), Beardo’s revenue from operations rose to Rs 214 crore in FY25 from Rs 173 crore in FY24. At the same time, the company’s profit after tax climbed to Rs 13 crore from Rs 3.63 crore a year earlier, while total income stood at Rs 215 crore. The growth was steered by tighter cost management and higher operating efficiency. The company’s total expenses grew 17.3% YoY to Rs 197 crore, slower than topline expansion, leading to improved profitability. When it comes to burn, the cost of materials consumed grew 39.3% to Rs 94 crore in FY25, whereas the employee benefits and other costs stood at Rs 14 crore and Rs 52 crore, respectively. Beardo’s EBITDA margin more than doubled to 7.1% from 3.4% in FY24, while its ROCE stood at a healthy 57% during the fiscal year ending March 2025. Beardo’s board noted in its annual filing that FY25 marked the first year it crossed the Rs 200 crore revenue mark, adding that the company expects to “achieve new heights in the coming years.” The grooming brand continues to focus on hair styling, perfumes, and skincare categories, which together contribute over 90% of its turnover. Since its acquisition by Marico in 2017, Beardo has transitioned from a D2C startup to a structured FMCG subsidiary, with better supply chain control, offline expansion, and cost efficiency. The appointment of Siddharth Vaya as whole-time director in April 2024 also reflects Marico’s increased strategic oversight. On the balance sheet front, Beardo’s total assets grew 44% to Rs 72 crore, supported by a 39.5% increase in current assets to Rs 60 crore. On a unit level, it spent Rs 0.92 to earn a rupee in FY25. In the men’s personal care space, it competes with peers such as The Man Company, Ustraa, and Bombay Shaving Company.

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