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FAST42 2024 Edition — Unveiling The List Of India’s Fastest Growing D2C Brands
Inc42
·
1y ago
Medial
Inc42 has released its list of the top 52 innovative and disruptive direct-to-consumer (D2C) brands in India. The list, called FAST42, features brands across various sectors including fashion, beauty, food, and technology. The brands were carefully curated through a rigorous vetting process, with criteria including revenue growth, industry impact, and consumer satisfaction. The list showcases the resilience and creativity of these D2C brands, which have been making significant strides in shaping consumerism in India.
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Related News
The D2C revolution: How Indian brands are redefining retail
Entrackr
·
11m ago
Medial
India’s retail landscape is witnessing a seismic shift, especially post-pandemic, with direct-to-consumer (D2C) brands spearheading the transformation that challenges the traditional business models. By cutting out intermediaries, these brands have established direct connections with consumers, paving the way for a new era of personalized and efficient commerce. The D2C model enables brands to control the entire customer experience, from manufacturing to sales and customer service, which has proven to be a significant advantage in today’s competitive market. According to a recent report by 1Lattice and Sorin Investments, the D2C market in India is projected to reach a size of $61.3 billion by the financial year 2027, growing at a compound annual growth rate (CAGR) of approximately 38%. This report provides an in-depth exploration of the dynamic D2C landscape in India, analyzing unicorns, soonicorns, and notable D2C brands while evaluating the key growth drivers, challenges, and future outlook. [Indian D2C startups raked in $5 Bn in funding since 2021] As per startup intelligence platform TheKredible, Indian D2C startups have attracted over $5 billion in funding across 520 deals since 2021. The number of deals was 132 in 2021, 166 in 2022, 137 in 2023, and 87 in H1 (first half) of 2024. Leading the charge in fundraising, eyewear platform Lenskart, which also operates as a marketplace, accumulated $1.12 billion over the past four years. Meat delivery startup Licious tagged along with $587.1 million. E-commerce roll-up brand The Good Glamm Group followed with $221 million, consumer electronic company boAt with $166.7 million, and health supplements platform HealthKart with $135 million. Manufacturer of makeup products SUGAR Cosmetics, meat delivery firm FreshToHome, beauty brand MamaEarth, beverages company Bira 91, and producer of dosa-batter ID Fresh Food also managed to grab larger cheques during the years. [Top revenue generating D2C brands in FY23] In the fiscal year 2023, as many as 177 D2C brands collectively generated Rs 34,360 crore (approximately $4 billion) in revenue. Lenskart emerged as the leader, with a revenue of Rs 3,788 crore. Aman Gupta-led boAt, jewelry brand Caratlane, IPO-bound Kushal’s, and consumer electronic firm Noise followed with operating revenue of Rs 3,376 crore, Rs 2,168 crore, Rs 1,909 crore, and Rs 1,423.13 crore respectively. For the complete report, visit here. [Top profit/loss-making D2C brands in FY23] Despite the overall positive financial performance, profitability remains a challenge for many D2C brands. Only 24 of the 170+ companies considered in this report were profitable as of FY23, with Kushal’s leading the pack with Rs 157.28 crore in profits. Kushal’s is followed by Caratlane, Oziva, Rare Rabbit, Technosport, Urban Ladder, Zappfresh, Lahori, Minimalist, and Boult. On the other hand, The Good Glamm Group reported the highest losses, amounting to Rs 916.8 crore. Licious, Bira91, FreshToHome, Curefoods, Purplle, Wow Skin Science, Pepperfry, Wingreens Farms, and Bluestone are next on the list. [D2C brands with best and worst burn rate] As per the data sourced from TheKredible, beauty brand WishCare had the most healthy burn rate (Rs 0.77) in FY23 followed by sports apparel maker TechnoSport and apparel brand Rare Rabbit with Rs 0.86 and Rs 0.90 while Urban Ladder, The Divine Foods, and Kushal’s are next in the list, each having a burn rate of Rs 0.91. Pet-care startup Wagr, meat delivery firm FreshToHome, fashion startup Newme, Deepika Padukone’s 82°E, and luggage brand Uppercase are among the D2C brands having the worst burn rates at Rs 5.83, Rs 4.88, Rs 4.20, Rs 3.18, and Rs 3.08. Download the complete report at TheKredible. It’s worth highlighting that TheKredible has calculated these burn rates by dividing the total expenses of brands by their respective operating revenue. [Fashion, F&B, and Personal Care Brands Lead among D2C Categories] D2C brands span a diverse range of categories, including Food & Beverages, Personal Care, Apparel, Health & Wellness, Pet Care, Consumer electronics, Home & Kitchen, Jewellery, Furniture, Footwear, Eyewear, Travel Accessories, Decor, and Accessories. Among the 177 companies considered in the report, 48 belong to the Food & Beverages, contributing 18% to the total revenue generated by all the companies collectively. Personal Care brands (38) are next, forming 20% followed by 25 Apparel (27.72%), 21 Health & Wellness (6.7%), and 7 Pet Care (4.37%) brands. Among the D2C brands fashion (Apparel, Jewellery, Footwear, Eyewear, and Accessories), Food & Beverages, and Personal Care are the three largest categories attracting a large set of consumers. In contrast to more established D2C players like Mamaearth, Sugar Cosmetics, and boAt, newer entrants in fashion, footwear, and food delivery are aggressively adopting a hybrid business model. Unlike their predecessors, these new D2C brands are rapidly expanding into physical stores. Companies like Snitch, Mokobara, and Pilgrim are prioritizing an omnichannel approach, opening brick-and-mortar outlets soon after securing initial funding. [Conslusion] The D2C landscape in India is rapidly evolving, driven by factors such as increased internet penetration, rising disposable incomes, and a growing demand for personalized products. Since the onset of the COVID-19 pandemic, D2C brands have gained significant traction, challenging traditional retail models and reshaping consumer behavior. These brands are capitalizing on a data-driven approach to expand their physical presence, contributing to a significant shift in the retail ecosystem. The sector’s growth has been fueled by substantial investments underlining the growing investor confidence in the D2C model. As the market expands, D2C brands are also playing a crucial role in job creation, technology adoption, and supply chain innovation. However, they face challenges from intense competition and shifting consumer preferences, making innovation and customer retention essential for long-term success. Government initiatives, such as the Digital India push, the expansion of internet connectivity, and support for local businesses, are creating a conducive environment for D2C brands to thrive. As the e-commerce ecosystem matures, these brands are well-positioned to capture a significant market share.
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112 D2C brands that are disrupting India’s consumer market
Inc42
·
1y ago
Medial
India’s direct-to-consumer (D2C) market, which is likely to reach a size of $100 billion by 2025, has grown exponentially in the last few years. Several factors including the covid pandemic, higher internet penetration, growth of digital infrastructure and rise in the number of millennials, among others, have shored up the D2C brands.
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IIT Kanpur trio featured in Forbes 30 Under 30 Asia 2024
Inshorts
·
1y ago
Medial
Forbes has unveiled the ninth edition of its 30 Under 30 Asia list, featuring 86 Indians among the 300 selected individuals. Among the honorees is a trio from IIT Kanpur: Pratyush Rai, Siddhartha Saxena, and Sirsendu Sarkar, co-founders of Merlin, who have been recognized in the 2024 list under Consumer Technology.
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Indian D2C brand market poised to hit $61.3 billion by FY27
Economic Times
·
1y ago
Medial
The Indian direct-to-consumer (D2C) brand market is expected to reach $61.3 billion by FY27, growing at a CAGR of about 38%, according to a report by 1Lattice and Sorin Investments. The market growth will be driven by factors such as increased targeting by brands, hyper-personalisation, rising per capita earnings, and an explosion in the variety of brands. The report also highlights the entry of over 600 new brands into the D2C space since 2016, with a focus on omnichannel strategies and catering to specific target audiences. The D2C market has attracted over $4 billion in investments across 730 deals between 2020 and 2023.
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Mamaearth ranks as India’s 3rd largest skincare brand: Euromonitor
Entrackr
·
9m ago
Medial
D2C brand Mamaearth announced on Thursday that it has been ranked as the 3rd largest skincare brand in India, as per Euromonitor International. The Gurugram-based company also rose to the 9th spot among India’s top beauty and personal care brands, up from 13th last year. The latest Euromonitor report highlights the growing impact of direct-to-consumer (D2C) brands, with Mamaearth, under Honasa Consumer Ltd., gaining considerable market share. Honasa Consumer’s second brand, The Derma Co., has entered the top 20 skincare brands in India, emerging as the largest active-based skincare brand in the country. Varun Alagh, co-founder and CEO of Honasa Consumer, attributed this success to the company’s commitment to natural, toxin-free products and the trust of Indian consumers. Honasa Consumer’s expanding portfolio now includes brands like Aqualogica, Dr. Sheth’s, and BBlunt, catering to the evolving needs of Indian consumers. Mamaearth, Honasa’s flagship brand, reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 crore—its most profitable quarter to date, with a profit after tax (PAT) of Rs 40 crore. Last month, early investors divested shares worth Rs 1,600 crore ($190 million) in the company.
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PhonePe targets D2C route, more merchant revenue
Economic Times
·
1y ago
Medial
PhonePe's plans to accelerate merchant revenue and focus on direct-to-consumer (D2C) brands. With a growing user base, PhonePe aims to increase its merchant business and create new revenue streams. It plans to offer more services to merchants, such as lending, insurance, and working capital solutions. Additionally, PhonePe is exploring opportunities with D2C brands to provide them with tools and services to expand their digital presence and drive sales.
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Xiaomi surpasses Apple in global smartphone sales for August 2024
Livemint
·
10m ago
Medial
Chinese smartphone manufacturer Xiaomi has surpassed Apple in global smartphone sales for August 2024, marking the first time Xiaomi has held the second spot since August 2021. Counterpoint Research's Smartphone 360 Monthly Tracker highlighted Xiaomi as one of the fastest-growing smartphone brands this year, driven by successful promotions in Latin America. Xiaomi's focus on simplifying its product lineup and its expansion into new territories have contributed to its recent success. Meanwhile, Apple saw a decline in sales, which resulted in its fall to third place.
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D2C house of brands Mensa Brands joins government-backed ONDC
IndianStartupNews
·
2y ago
Medial
Mensa Brands, a direct-to-consumer (D2C) house of brands, joins the Indian government-backed Open Network for Digital Commerce (ONDC) initiative. By aligning with ONDC, Mensa Brands aims to leverage the digital commerce ecosystem for its D2C portfolio. This partnership highlights Mensa Brands' commitment to embracing technological advancements and contributing to the growth of the D2C sector within India.
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What’s fuelling India’s $100 billion D2C revolution?
Inshorts
·
2m ago
Medial
India’s Direct-to-Consumer (D2C) market is surging toward $100 billion by 2025, driven by digital adoption and demand for personalised, ethical products. Popular brands like House Of EM5, MasterChow, and NewMe are reshaping retail by selling directly online. Millennials and Gen Z are fuelling this growth, especially in Tier 2–3 cities with improved digital access.
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Titan’s Helios to launch exclusive luxury watch stores as demand surges
Livemint
·
10m ago
Medial
- Helios—The Watch Store is planning to launch exclusive outlets for luxury watches in India. - The first store, called 'Helios Luxe', will open at Delhi’s T1 terminal this month, followed by stores in Goa, Chennai, Bengaluru, and Mumbai. - India has shown the fastest growth in demand for Swiss timepieces globally, with imports in this category rising by 23% in the first nine months of 2024. - Helios is the fastest-growing segment for Titan Co. Ltd's watches and wearables business, with revenue increasing by 18.4% in FY24. - Helios plans to expand its bridge-to-luxury portfolio by launching three to four new brands this year. - The company is intensifying its digital marketing efforts, with 25% of its digital advertising budget being spent on Instagram to attract millennials and Gen Z consumers.
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