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Inc42
| 10d112 D2C brands that are disrupting India’s consumer market
India’s direct-to-consumer (D2C) market, which is likely to reach a size of $100 billion by 2025, has grown exponentially in the last few years. Several factors including the covid pandemic, higher internet penetration, growth of digital infrastructure and rise in the number of millennials, among others, have shored up the D2C brands.
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