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D2C space: Investments in "not my parents' brands" are #trending

Economic TimesEconomic Times · 6m
D2C space: Investments in "not my parents' brands" are #trending

Investors in the direct-to-consumer (D2C) space are shifting their focus towards young brands that target Gen Z consumers and have no connection to established brands favored by older generations. This trend is visible across various industries such as food and beverages, fashion, and technology. Venture capital firms are backing these new-gen brands, recognizing that the younger generation is looking for unique experiences and is less emotionally attached to traditional brands. This shift in consumer behavior is driven by both strategic messaging and product innovation in niche categories. While initial focus may be on Gen Z, investors believe that scaling and becoming successful requires targeting a broader market base.

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