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Indian D2C brand market poised to hit $61.3 billion by FY27
Economic Times
·
1y ago
Medial
The Indian direct-to-consumer (D2C) brand market is expected to reach $61.3 billion by FY27, growing at a CAGR of about 38%, according to a report by 1Lattice and Sorin Investments. The market growth will be driven by factors such as increased targeting by brands, hyper-personalisation, rising per capita earnings, and an explosion in the variety of brands. The report also highlights the entry of over 600 new brands into the D2C space since 2016, with a focus on omnichannel strategies and catering to specific target audiences. The D2C market has attracted over $4 billion in investments across 730 deals between 2020 and 2023.
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Inside Dermabay Skincare, the Ludhiana startup developing indigenous and affordable products
YourStory
·
1m ago
Medial
Dermabay Skincare, a Ludhiana-based startup, develops innovative and affordable skincare products concentrating on research over commerce. Founders Divneet and Simran Kaur launched the brand in 2022, bootstrapping and operating from a garage lab. They work with contract manufacturers to ensure quality and affordability. The D2C brand plans to enhance R&D capabilities, open retail outlets, and expand its customer base, while tackling market competition through collaborations and AI-powered customer engagement, aiming for significant growth by FY27.
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The Derma Co aims for INR 1,000 Cr ARR in 3-5 Years: Mamaearth
Inshorts
·
1y ago
Medial
Listed D2C unicorn Mamaearth’s parent Honasa Consumer projects its skincare brand The Derma Co. to clock an annualised revenue run rate (ARR) of INR 1,000 Cr in the next three to five years. Cofounders Ghazal and Varun Alagh said that they expect both Aqualogica and Dr. Sheth’s to enter the INR 500 Cr ARR club by FY27-FY29.
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Taneira looking to strengthen presence as one-stop shop for ethnic women’s wear
Thehindubusinessline
·
1y ago
Medial
Indian women's ethnic wear brand, Taneira, plans to achieve a ₹1000 crore ($137 million) value by FY 2027. The brand hopes to bolster its position in the ethnic wear market by piloting ready-to-wear kurtas and light occasion lehengas, in addition to its existing sarees. Taneira aims to expand its presence to 200 stores across India by FY27, with plans to add 75 stores by FY24. The brand is capitalizing on the shift from unorganized to organized segments in the saree market and expects overall growth of around 60% this fiscal year.
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Can Winston Challenge Legacy Brands In The Personal Grooming Electronics Space?
Inc42
·
1y ago
Medial
Winston, a D2C personal care electronics brand, aims to compete in the Indian hair clipper market, projected to reach a value of $2.05 billion by 2029. Having raised funding from notable investors such as Vineeta Singh of SUGAR Cosmetics and Anupam Mittal of Shaadi.com on Shark Tank India, Winston believes it can capture 5-6% of the market, which is currently estimated at INR 8,500.
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At least 100 digital brands around Rs 100 cr revenue; they will benefit from going offline: Accel’s Prakash
Economic Times
·
1y ago
Medial
Direct-to-consumer (D2C) brands, primarily operating online, have an opportunity to expand into offline stores despite the growth of the Indian retail market. A joint report by venture fund Accel, Fireside Ventures, and market research firm Redseer revealed that 90% of the Indian retail market will remain offline, making offline expansion an attractive prospect for D2C brands. While being online-first allows for quicker product-market fit and brand building, reaching a certain scale and brand recognition can lead to offline expansion to boost sales. Venture firms are investing in technology that enables efficient and aggressive offline expansion for online-first brands.
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Startup news and updates: Daily roundup (May 7, 2025)
YourStory
·
3m ago
Medial
YourStory's May 7, 2025, roundup highlights key developments in the Indian startup ecosystem. DAAKit, a logistics company, aims to enhance delivery speed for D2C brands. InfoEdge has gained substantial returns from investments in Zomato and Policybazaar. Lahori Zeera plans to raise significant funds from Motilal Oswal. Posha, InspeCity, and Shiplog have secured substantial funding. Simple Energy announces a $350 million IPO plan for FY27 amidst emerging competition in the EV market.
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ICON Wants To Make A Dent In India’s Luggage And Bags Industry
Inc42
·
1y ago
Medial
ICON, a direct-to-consumer (D2C) luggage and bags brand, aims to address the innovation gaps in the Indian market. The brand is targeting the growing D2C wave in India, which has been impacting legacy brands like VIP Industries. VIP Industries, with its long-standing legacy, is losing market share to new and innovative brands. ICON aims to offer unique and functional designs, inspired by global brands like Louis Vuitton. Positioned in the mass premium segment, ICON's products range from INR 4,000 to INR 10,000. The brand focuses on gathering customer feedback to continuously improve its products.
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Indian Snack House raises Rs 2.2 Crore in pre-seed funding led by Titan Capital
Economic Times
·
1m ago
Medial
Indian Snack House, a clean-label D2C brand founded in 2023 by Rajakumaran and Anbarasan, raised Rs 2.2 crore in a pre-seed funding round led by Titan Capital. The funds will be used to expand into more cities and online platforms and grow their product range to include popular South Indian snacks. The brand aims to bring authentic South Indian flavors to homes across India and globally, filling a market gap noticed by the founders.
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How D2C Brand eské Is Taking On Aldo & Ilk With Its “Less Is More” Strategy
Inc42
·
1y ago
Medial
Indian D2C brand Eské is carving a niche in the $3.7 billion handbag market by offering durable and sustainable luxury products at affordable prices. Many luxury brands manufacture their products at a fraction of their retail costs, leading to inflated prices for consumers. Eské aims to provide long-lasting and luxurious products designed for the long term, offering a competitive advantage with its in-house manufacturing. While still building its presence in India, Eské has garnered strong brand loyalty from customers who appreciate the quality and affordability of its products.
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The D2C revolution: How Indian brands are redefining retail
Entrackr
·
11m ago
Medial
India’s retail landscape is witnessing a seismic shift, especially post-pandemic, with direct-to-consumer (D2C) brands spearheading the transformation that challenges the traditional business models. By cutting out intermediaries, these brands have established direct connections with consumers, paving the way for a new era of personalized and efficient commerce. The D2C model enables brands to control the entire customer experience, from manufacturing to sales and customer service, which has proven to be a significant advantage in today’s competitive market. According to a recent report by 1Lattice and Sorin Investments, the D2C market in India is projected to reach a size of $61.3 billion by the financial year 2027, growing at a compound annual growth rate (CAGR) of approximately 38%. This report provides an in-depth exploration of the dynamic D2C landscape in India, analyzing unicorns, soonicorns, and notable D2C brands while evaluating the key growth drivers, challenges, and future outlook. [Indian D2C startups raked in $5 Bn in funding since 2021] As per startup intelligence platform TheKredible, Indian D2C startups have attracted over $5 billion in funding across 520 deals since 2021. The number of deals was 132 in 2021, 166 in 2022, 137 in 2023, and 87 in H1 (first half) of 2024. Leading the charge in fundraising, eyewear platform Lenskart, which also operates as a marketplace, accumulated $1.12 billion over the past four years. Meat delivery startup Licious tagged along with $587.1 million. E-commerce roll-up brand The Good Glamm Group followed with $221 million, consumer electronic company boAt with $166.7 million, and health supplements platform HealthKart with $135 million. Manufacturer of makeup products SUGAR Cosmetics, meat delivery firm FreshToHome, beauty brand MamaEarth, beverages company Bira 91, and producer of dosa-batter ID Fresh Food also managed to grab larger cheques during the years. [Top revenue generating D2C brands in FY23] In the fiscal year 2023, as many as 177 D2C brands collectively generated Rs 34,360 crore (approximately $4 billion) in revenue. Lenskart emerged as the leader, with a revenue of Rs 3,788 crore. Aman Gupta-led boAt, jewelry brand Caratlane, IPO-bound Kushal’s, and consumer electronic firm Noise followed with operating revenue of Rs 3,376 crore, Rs 2,168 crore, Rs 1,909 crore, and Rs 1,423.13 crore respectively. For the complete report, visit here. [Top profit/loss-making D2C brands in FY23] Despite the overall positive financial performance, profitability remains a challenge for many D2C brands. Only 24 of the 170+ companies considered in this report were profitable as of FY23, with Kushal’s leading the pack with Rs 157.28 crore in profits. Kushal’s is followed by Caratlane, Oziva, Rare Rabbit, Technosport, Urban Ladder, Zappfresh, Lahori, Minimalist, and Boult. On the other hand, The Good Glamm Group reported the highest losses, amounting to Rs 916.8 crore. Licious, Bira91, FreshToHome, Curefoods, Purplle, Wow Skin Science, Pepperfry, Wingreens Farms, and Bluestone are next on the list. [D2C brands with best and worst burn rate] As per the data sourced from TheKredible, beauty brand WishCare had the most healthy burn rate (Rs 0.77) in FY23 followed by sports apparel maker TechnoSport and apparel brand Rare Rabbit with Rs 0.86 and Rs 0.90 while Urban Ladder, The Divine Foods, and Kushal’s are next in the list, each having a burn rate of Rs 0.91. Pet-care startup Wagr, meat delivery firm FreshToHome, fashion startup Newme, Deepika Padukone’s 82°E, and luggage brand Uppercase are among the D2C brands having the worst burn rates at Rs 5.83, Rs 4.88, Rs 4.20, Rs 3.18, and Rs 3.08. Download the complete report at TheKredible. It’s worth highlighting that TheKredible has calculated these burn rates by dividing the total expenses of brands by their respective operating revenue. [Fashion, F&B, and Personal Care Brands Lead among D2C Categories] D2C brands span a diverse range of categories, including Food & Beverages, Personal Care, Apparel, Health & Wellness, Pet Care, Consumer electronics, Home & Kitchen, Jewellery, Furniture, Footwear, Eyewear, Travel Accessories, Decor, and Accessories. Among the 177 companies considered in the report, 48 belong to the Food & Beverages, contributing 18% to the total revenue generated by all the companies collectively. Personal Care brands (38) are next, forming 20% followed by 25 Apparel (27.72%), 21 Health & Wellness (6.7%), and 7 Pet Care (4.37%) brands. Among the D2C brands fashion (Apparel, Jewellery, Footwear, Eyewear, and Accessories), Food & Beverages, and Personal Care are the three largest categories attracting a large set of consumers. In contrast to more established D2C players like Mamaearth, Sugar Cosmetics, and boAt, newer entrants in fashion, footwear, and food delivery are aggressively adopting a hybrid business model. Unlike their predecessors, these new D2C brands are rapidly expanding into physical stores. Companies like Snitch, Mokobara, and Pilgrim are prioritizing an omnichannel approach, opening brick-and-mortar outlets soon after securing initial funding. [Conslusion] The D2C landscape in India is rapidly evolving, driven by factors such as increased internet penetration, rising disposable incomes, and a growing demand for personalized products. Since the onset of the COVID-19 pandemic, D2C brands have gained significant traction, challenging traditional retail models and reshaping consumer behavior. These brands are capitalizing on a data-driven approach to expand their physical presence, contributing to a significant shift in the retail ecosystem. The sector’s growth has been fueled by substantial investments underlining the growing investor confidence in the D2C model. As the market expands, D2C brands are also playing a crucial role in job creation, technology adoption, and supply chain innovation. However, they face challenges from intense competition and shifting consumer preferences, making innovation and customer retention essential for long-term success. Government initiatives, such as the Digital India push, the expansion of internet connectivity, and support for local businesses, are creating a conducive environment for D2C brands to thrive. As the e-commerce ecosystem matures, these brands are well-positioned to capture a significant market share.
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