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Gour

Be creative and logi... • 3m

India drinks 15,500 cups of tea every second. Not a trend. A daily ritual woven into ₹1.07 lakh crore economy. The numbers that matter: • 103 crore kg consumed annually • 23.2 lakh people in production (51% women) • Assam alone: 65 crore kg (50%+ of India's output) • Gujarat leads consumption: 1,385g per person vs 840g national avg The operator's playbook: Distribution beats advertising when a state drinks this much. Availability IS the brand. Premiumisation happens on trust first, packaging later. Climate volatility will separate operators with procurement depth from the rest. Exports remain underleveraged—traceability and consistent quality are the unlock. Bottom line: India is the world's 2nd largest producer AND consumer. That's not vanity. That's leverage. The question isn't if you're in this market. It's how deep your supply chain runs. #SupplyChain #FMCG #TeaIndustry #India #Business

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