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Thorndike’s experiment with cats showed how the environment shapes behavior. Cats learned to pull a lever to escape, reinforcing that the most obvious and rewarding option drives choice. In choice architecture, this applies as: 1. Environment influ

India's Two-Year Low: The Middle Class Squeeze Amid Economic Turmoil India's urban consumption has hit a two-year low in 2024, driven by persistent inflation and stagnant wages. Middle-class households, already struggling with rising costs, are cu

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

ONE INTERESTING OBSERVATION SERIES DAY #7 Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders. With 65% of the populatio

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

Sarvam AI – Pioneering India's Indigenous AI Revolution Theme: Building India's First Homegrown Large Language Model (LLM) --- 🧠 The Challenge India's AI landscape heavily relied on foreign-developed models, limiting customization for local lan

I recently read a book called "The Climate Solution", authored by Mridula Ramesh, and damn, that book doesn’t just explain climate change, it quietly punches you in the gut. It shows how the tiniest action can ripple out into a chain of environmental

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1NDBGLivUrjp1pdafLLgEgZE-F2KXWfYq/view?usp=drivesdk 🔥 The New Strategic Selling 🔥 🚀 20 Lessons 👉 ✨ By Robert B. Miller ✨ 1. Strat

Global Media and Entertainment Market Industry Outlook 2023-2033: Key Insights and Market Share Analysis Explore the evolving Media and Entertainment Market landscape, analyzing growth opportunities, market segmentation, and key players redefining t

Household Cleaners Market Analysis 2023-2033: Growth Factors and Forecasted Trends Household Cleaners Market Global Potassium Sorbate Powder Market size is expected to grow at a CAGR of approximately around 5.3% during the forecast period. Househol