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Varun Bhambhani
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Medial • 20d
DD News launches "Creator's Corner," offering 90% revenue share to creators. India's state broadcaster, DD News, has taken a major leap into the creator economy with the launch of Creator's Corner , a platform dedicated to showcasing digital content from creators across the country. Creators will receive 90% of the total revenue generated from their programming, signaling a clear move toward equitable partnerships between traditional media and independent creators. This initiative highlights how India's media landscape is evolving , from gatekeeping to enabling. Public broadcasting is no longer about one-way communication; it's about empowering participation.
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